I seriously don't get the Apple-hater crowd. They are one of many options. Buy what you want.
But you can't deny Apple's huge effect on the whole computer industry. They have, time after time, created new markets by taking products that were once unusable/difficult/annoying to the vast majority of people, and making them easy and fun to use. They did it with personal computers, then they did it with mp3 players, then with phones. No one can claim that Apple made the first mp3 player, or the first computer, or the first smart phone. But they were the first to make all of those technologies easy to use. And for most people, that is what matters most. Apple haters always make big lists of functions proving that Apple is not the best. But it's not the list of functions themselves that makes a piece of technology useful, but actually being able to use that list of functions. This is what Apple haters don't get.
And yes, then they add smart marketing that promotes a "lifestyle" on top of these products that humanize technology, and that's why Apple has been so successful.
You can claim that the Zune NOW has better UI, and not only is that debatable, but the Zune would not even exist in it's current form if it weren't for the ipod. Likewise, the Droid would not exist if it weren't for the iphone.