wpiaz
New Head-Fier
- Joined
- Jan 12, 2016
- Posts
- 27
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- 12
Another thing, unsatisfaction is not the only reason for returning a product.......when you have a $1500+ headphone, some of your buyers may just want to listen to them for assessment reasons and never planned on keeping them........some may be perfectly happy with the sound but may not be able to spare $1500 so they return them because they were planning on a refund from the very beginning. Others may return them after their wives find out how much they cost; we hear about that happening all the time on Head Fi.
So customer satisfaction is not the end-all reason for a return and as I said before, there are plenty of testimonials in this thread of customer satisfaction/disatisfaction.
The consumer electronics industry suffers a relative high rate of returns. "On Process" published a white paper on this subject and from their research they state:
"Of all returns, a staggering 68 percent are labeled as no trouble found (NTF). Another 27 percent are associated with buyer’s remorse, which can occur for reasons similar to NTF, such as sub-par
customer education or improper expectation-setting at the time of the sale. When adding these figures together, 95 percent of consumer electronics product returns are initially attributed to something other than defects."
I wonder if Mr Speaker stats fall within these numbers.