Because you might be surprised about the result and learn something.
Now just assume for a moment that there is no audible difference between high res and standard res, do you think then it is okay that people are told that high res sounds better, and that they pay extra thinking they will actually get audible better sound while they are not? It seems to me that we essentially have the same motivation, only you are not aware yet how far the deception by the audio and music industry is going. You assume because you (think) you hear a difference, and because many, many other people also (think they) hear a difference that there is an audible difference. It is however an indisputable scientific fact that people can (think to) hear differences, even night and day differences, when there is no audible difference (or actually even no difference at all). For example there is a studie showing that telling people a change from A to B is made while it is still A results in the same change in which brain areas are active as when a real change from A to B occured (while being told about it also).
And no, not everything sounds the same, not "everything digital" is audibly perfect, 44.1 kHz 8 bit PCM for example is not, but there is a point where the human hearing abilities are fully covered and any further improvement is inaudible.