Based on FenderP's review, I ordered a pair of Sony 10RDCs from costco.com (the local warehouse didn't stock them). My initial impression is they're comfortable and the Noise Canceling is very good (but that's just in a home environment - haven't flown with them yet).
The audio quality without NC turned on was unimpressive at first but began to open up a bit.I wouldn't call them muddy but the sound does seem to be pushed up in the upper-bass/lower mid range. With NC off, they sound very different than my old Sennheiser PXC-450s. The sennheisers sounded distant in comparison. That made me think the Sony 10RDCs might sound closer to my old MDR-V6s until I compared them and heard how wrong I was. The only similarity is an "in-your-face" affect. The MDR-V6s are much brighter and it's the upper mid-range that creates the "in-your-face" affect while on the 10RDCs it's the pushed up upper-bass and lower mid-range that create that affect.
In comparison to the MDR-V6 and Sennheiser PXC-450s, the 10RDCs where lacking in upper mids and brightness until... I turned on the Noise Canceling and they really opened up removing the hints of muddiness but still had the in-your-face impact from the pumped up upper bass). This may turn out to be a benefit on a noisy plane. We'll see.
Overall, I'd say they're very good from a comfort and noise canceling perspective but the in-your-face sound is a bit aggressive. I'll follow-up after flying with them.