I had to replace my V30 which was getting pretty beaten up. It had both the front glass cracked in a corner and the back.
I could have waited for the V50, but I suspect it will cost well over 1000 euros at launch, mainly because of 5G which I'm sure is going to be completely useless and a waste of money for a long time with my carrier.
The V35 is not available in Europe and there is no chance of rooting it, so that's not an option for me.
The G7 is not appealing at all to me. LCD screens are meh and I'm never going to go back from OLED to an LCD.
So I decided to get the EU V40 for around 700 euros which isn't that bad of a price.
I'm not sorry I did it, it's an improvement against the V30.
The screen is fantastic, all the issues that affected the V30 display have been addressed: gamma problems causing crushed shadows on SDR videos, bad screen uniformity really visible with low brightness. All gone.
Also the loudspeaker was greatly improved. V30 had a terrible tinny loudspeaker, V40 is decent.
The DAC is similar to the V30. Couldn't notice much of a difference with the Sennheisers HD599, but with the HD800S it sounds cleaner. Overall I like how they tuned it, I'd call it a slight improvement.
Picture quality (main sensor) looks better at least in low light, but I don't care that much about the cameras.
The only thing I dislike compared to the V30 is the battery life which is at least 30% worse.
I could get over 9-10 hours of screen time with a one year old V30, but with a new V40 the maximum I could do was 6-7 hours even with root and partial debloating. I might improve on that a little more once I remove more unneeded services, but I don't have high hopes. The battery life is just bad, I don't know what the hell were they thinking keeping the same battery despite the larger screen and phone body.
They probably thought they could get away with it by using a newer SoC and scheduler. They were wrong, unfortunately.