I just came back from the Apple store with my girlfriend; we auditioned these. They're amazing. Much better than the Dre Beats, and 1/2 the price. Although, any time you include active noise canceling like with the Dre, you are going to jack up the price and lose audio quality. The Image One have decent isolation, great detail, very comfortable, and greattttt bass. I unplugged from their ipods and used my music player to audition the cans, and I'm impressed. Cool button setup on the wires too.
Also, having them on the same counter as the Skullcandy Aviators, Bowers & Wilkins P5, and Dre Studio Beats made them even better, since Apple doesn't really have any competition for your cans. It was laughable trying these out against the Image Ones.