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Wow, did not expect this thread to turn into LCD VS Plasma propaganda. Aye!
I went from a Zune HD (OLED) to an Iphone 3G, and I don't even bother to watch video on the latter. I had music videos on my Zune and the colors appeared fairly accurate (though all I have to compare is a cheap samsung CRT). If only the 4G iphone had OLED, I'd consider it as my next smartphone.
from reviews ive seen the cowons are supposed to get the best battery life in the industry
That has nothing to do with the screen and everything to do with the battery, however. OLED's theoritically DO consume less power than LCD or LED-backlit screens, but in practice no one knows for sure as they are usually mated to hardware that isn't particularly battery efficient.
And, I've not seen an OLED that works in daylight, yet. I do like the idea of OLED on a portable device where accuracy isn't the foremost concern. If companies could harness the efficiency of the OLED (if it does actually use less power in practice) and somehow bring visibility for daylight usage, I'd be all over it. I also wish that deep blacks came to LCD's which are much more colour accurate than current OLED's apart from blacks.
Currently, however, I'd prefer to be able to see what I'm doing in almost any light.
I thought of it and actually, there are a lot of professionals who do work on the iPod touch, a reason, I am sure, that Apple decided to use LCD rather than OLED.