As far as sound, its of course hard/near impossible to say without having actually heard them - main areas of concern/curiosity would be:
- Treble peaks, common to planars, and these appear to be no different - but hopefully they've managed to integrate it better.
- The ear gain seems to rise quite early (1khz-2khz) which might just make them sound more intense, but could be an issue for some, making them sound unnatural.
- Bass tuning does not stand out as much from other IEMs (case in point with the Timeless) as I've compe to expect from FatFreq.
All these might be non-issues in practice. Just my thoughts about it. The deviations are very much small enough to potentially just be personal taste. I would just expect it to be a bit more uniquely FatFreq for that price - it mostly appears to just be standard fare for the 200$ planar IEM market

As far as design, it would take some actual design process to really get into it, but some immedeately clear things:
- Collaborating with a cable manufacturer, I would expect the cable to match the IEM, meaning same surface finish/colour/material on fittings, meaning either use brushed metal or rough black finish from the IEM on the cable's fittings, or use the cables metal finish on the IEM, to get consistency, so they look like they belong together, rather than just a random aftermarket cable.
- In the same sense pick a wire type/finish that matches the IEM, fx. black, silver or the like.
- Ensure the cable connection actually fits/integrates with the housing, since they knew exactly which connector/cable, I'd expect the cable to fit well, not leacing a big gap.
- The IEM itself could do with some better integration/assembly lines between the brushed metal, the black and the grille on there. Currently the brushed metal part looks a bit like a stamped metal shell that is somewhat haphazardly integrated, making it look cheaper than it is. Same with the mesh in the center being a completely different finish, possibly an off-the-shelf part, making it draw unfavorable attention to itself.
I'd also question the beats by dre reminiscent shape in general...
These are just some off the top of my head notes, but as mentioned before, it would take some actual design work to really figure out whats wrong and how to improve that.
I agree with you though; I like the overall rough/industrial look of it, I just think it could be refined and executed a bit better, wouldn't want to lose the general energy of the design.
I think their limited Grand Maestro with a similar style is better executed - but different.