Haha, I definitely admit that the price was hard to swallow. Luckily for me, I bought mine secondhand in like new condition.
There are things that the AK100II does better than the DX90 such as the slightly slimmer profile (making it easier to pocket), nicer looking and more usable UI, the better touchscreen, better screen quality, and of course better battery life. To me these things made the AK player more enjoyable to use on a day to day basis.
However, I still love the DX90 and the fact that you tend to forget about the things mentioned above when you are listening to your music. To be honest, I actually prefer the DX90's sound to the AK100II in some cases. The bass has more bloom and better impact making it much more enjoyable to listen to for modern songs especially on my noisy commutes. Definitely sounds more in your face and exciting compared to the AK100II's more mellow and smoother sound.
I commend iBasso for making such a functional product with a variety of inputs/ouputs with great sound/build quality. And most importantly, they are doing this at an affordable price! I am definitely an iBasso fan for life and even though I don't need another DAP, I will happily snatch up a DX80 just to hear their newest invention which I am sure will give my AK100II a run for its money (the DX90 already does).