TheSonicTruth
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FM Broadcast And Retail In-Store Music Sub-feed
(If there is a more appropriate branch-forum for this topic please advise and feel free to relocate it.)
I became aware of the concept implied in my thread title: That a retail customer(the store itself) can subscribe to one of several background music/POSA(point-of-sale-announcements) services, some of which actually compile playlists by buffering songs played by several local or regional radio stations.
In the second-hand retail where I work, I noticed, indeed, that many of the songs I hear through my work day - especially the CHR and Hot100 items, contemporary RnB, etc, - do in fact get regular airplay on FM stations within 10-15miles of each of our stores' locations.
Our particular chain subscribes to 'MIR', or My In-Store Radio, which supplies the IP player(about the size of a '70s eight-track cartridge) and optionally the software to control content either at the store level, or as in our case, at the corporate level. All dozen or so shops in my district thusly receive the same playlist, and inject POSA announcements(rewards cards, days of certain discounts, COVID social distance advisories, etc).
The player plugs into a telephone/PA amp, with phone, mic, and line inputs for the music player. It cuts the music automatically when someone dials the code to page for a manager, etc. over the speakers.
What I'm interested in, specifically, is how this FM/buffered music cooperative thing works.
Thank you
(If there is a more appropriate branch-forum for this topic please advise and feel free to relocate it.)
I became aware of the concept implied in my thread title: That a retail customer(the store itself) can subscribe to one of several background music/POSA(point-of-sale-announcements) services, some of which actually compile playlists by buffering songs played by several local or regional radio stations.
In the second-hand retail where I work, I noticed, indeed, that many of the songs I hear through my work day - especially the CHR and Hot100 items, contemporary RnB, etc, - do in fact get regular airplay on FM stations within 10-15miles of each of our stores' locations.
Our particular chain subscribes to 'MIR', or My In-Store Radio, which supplies the IP player(about the size of a '70s eight-track cartridge) and optionally the software to control content either at the store level, or as in our case, at the corporate level. All dozen or so shops in my district thusly receive the same playlist, and inject POSA announcements(rewards cards, days of certain discounts, COVID social distance advisories, etc).
The player plugs into a telephone/PA amp, with phone, mic, and line inputs for the music player. It cuts the music automatically when someone dials the code to page for a manager, etc. over the speakers.
What I'm interested in, specifically, is how this FM/buffered music cooperative thing works.
Thank you
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