Quote:
Originally Posted by kugino
ummm...companies are supposed to market their products to make them attractive so that people will buy them, right? if companies want to sell their products, just build better products and market them better.
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And if this was a forum dedicated to marketing and advertising we could all get giddy with apple-related excitement. But the number one game in this forum is quality reproduction of sound, so anytime a company does something which makes it so that our access to high quality is diminished, we have reason to be concerned.
The original issue was why do people have qualms with Apple as a company. Are they efficient marketers/propagandeers, sure, so was Hitler and Stalin. Congratulations. But in the world of the audiophile, marketing to a broad appeal, can often times make the quality suffer.
If a company's product is only successful, do to a marketing strategy and not due to the inherent qualities of the product. That is a bad thing for those who favor quality over hip-ness (which is probably 99% of the people that are part of the head-fi community).
If the general public thinks that the Ipod is the best that can be made, then the competors will spend their money on marketing their Ipod-ish like product, rather than on innovation, simply because there isn't a large enough knowledgable public to demand a better product. How much of the public is aware of VORBIS or FLAC or even the concept of Lossless. Wouldn't we (as audiophiles) be better off if they did.
It's like US Automobiles. When you have 3 or so companies all making essentially the same care, the innovation ends. You simply need to market better. When's the last time we saw a major automobile innovation that wasn't simply an add on (GPS, CD Player, Car Phones, DVD). Alternative case in point is air-bags. Those have been around forever, but the major auto companies didn't want to put them in their cars (same with seat-belts), so they were able to manipulate the public perception for a long period of time so that the public wasn't aware that they were even an option, and could therefore "demand" them.
but apple thinks it's a great product, even if you don't. they probably feel like they have set the bar high...doesn't matter if you don't think so.
I apologize if my previous post confused you, but the point is (and i think that recent history proves this) that if one company, or even a handful of companies control the market, they can slow down innovation, by focusing on marketing and keeping smaller innovating companies from gaining ground.
Just look at the next generation of CD/DVDs that have been around for quite awhile now, but haven't gained market share because the major companies are arguing about format types.
By controlling the market did Microsoft speed up or slow down computer software innovation?