An engineer has EQ on each and every channel. He uses that to make each of the channels stand out from each other, not muddle together into an aural blur. The goal is clarity in the mix through overall balances.
If you apply coloration through goosing the bass or treble, you do that across everything at the expense of overall clarity. It's like a chef creating a very carefully balanced blend of ingredients and spices, and then you pour ketchup all over it. All you taste is ketchup. Yes, maybe you like ketchup. But it's covering up what the chef created for you. You're never going to be able to taste what he was creating.
When I was a kid, I would turn up the bass and treble all the time. I thought "more is better". As I went along, I realized that there is an ideal balance to strike. It isn't easy to achieve a balanced response, but when you do just about everything sounds better. Clarity is the most obvious improvement that a balanced response brings.