Do you go beyond the mainstream?
Nov 30, 2009 at 11:43 PM Post #31 of 40
Yup, I agree with most everyone here about the radio and "mainstream" music. Before college, I was able to avoid listening to music played on the radio, except of course at high school dances. (Although I do love the Jazz channel in the Twin Cities). But now I hear rap and wannabe indie rockers all the time from my roommate and others in the dorm and nearly all of it sounds the same. From what I've heard, I feel like the originality and sincerity of music is dying in our popular culture, yet I believe that it's flourishing in the "underground."
 
Dec 1, 2009 at 5:45 AM Post #32 of 40
I don't even know what mainstream is any longer.

Popular culture seemed to tune me out when I was around 25... that was 12 years ago. I stopped listening to the rock radio stations and I also turned off the TV in 1999. (Don't miss it one whit and I became happier and more productive after about a month of withdrawal.)

So I have little idea of what's on the Top 40 and what most people listen to.

Since, I developed a deeper appreciation of classical and discoverrd that I love jazz and country (well, alt.country and classic country), as well as American roots and world music.

I find new music through recommendations here and noodling around the Internets.

If I do like some mainstream music, I wouldn't even know. But I am happy and completely in love with what I listen to. I do listen to the public classical, jazz and KCRW, which plays a variety of alternative rock.
 
Dec 5, 2009 at 12:44 AM Post #33 of 40
I agree that "mainstream" means different things to different people. A lot of the stuff I listen to is so far removed from the mainstream that the mainstream offerings within the genre are themselves many steps revomed from the very outer fringe of what's commercially considered mainstream.

I grew up playing piano and composing classical music. I had a brief fling with various forms of extreme metal early in college but then I discovered Goa trance and all the subjenres of electronic music that surrounded it. With all that, there has never been a need for any mainstream listening or any desire to do so other than to intentionally disgust myself; after all bad music can be just as important to the soul as good music, and there are lots of choices for that around here to keep me happy
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Music that's created through market research, artificially manufactured, commodified, and made to appeal to the largest common denominator within a specific target demographic - and a demographic that's not known for discriminating tastes in music at that - is dead from the outset. But, in a strange way, it's doing real music a favor. We don't have a current Led Zeppelin or Pink Floyd to influence and shape fringe music, so music has fragmented and diversified, going outwards in many different directions, and with distribution over the internet there is no need for major labels to connect artists and listeners. There are a lot less restrictions now on what is possible and in a lot of fringe genres we're starting to see the effects of that. This is a time with a lot of musical potential, it's just that a large portion of the population will never even know it exists.
 
Dec 5, 2009 at 2:15 PM Post #34 of 40
Yeah, I wouldn't know how to define mainstream anymore. Here are the top 15 artists I've listened to in the last 12months according to last.fm:
1 Stendeck
2 Kattoo
3 Jóhann Jóhannsson
4 Triarii
5 Efterklang
6 Kaito
7 Kettel
8 Zentriert ins Antlitz
9 Röyksopp
10 Aus
11 autoclav1.1
11 Maybeshewill
13 Tegan and Sara
14 Kashiwa Daisuke
15 Eluveitie

relatively diverse list, but I'm sure some of them are considered mainstream in their respective genre or listener base so whatever >_>
 
Dec 5, 2009 at 6:48 PM Post #35 of 40
Quote:

Originally Posted by gorb /img/forum/go_quote.gif
Yeah, I wouldn't know how to define mainstream anymore. Here are the top 15 artists I've listened to in the last 12months according to last.fm:


Last.fm is currently no way to guage the popularity of an artist IMO.

Quote:

Originally Posted by mgrewe /img/forum/go_quote.gif
From what I've heard, I feel like the originality and sincerity of music is dying in our popular culture, yet I believe that it's flourishing in the "underground."


Interestingly, I find that even the "underground" has split into lack of originality, and those who continue to be original. The rise in popularity of mediocre female vocalists who are popular because they have annoying or unique quirks in their voice is astounding. Especially women who sound very very british when they sing (which would mean they are a. severely lacking in any real vocal skill or training, or b. putting it on or c. talking (through either pitched spoken voice - i cant remember the name for this technique - or being autotuned), as british people do not sound british when they sing, only when they talk).

I'm all for quirks, they can add a unique element of interest to an artist, but when it homogenises their work - much in the same way antares does now for "black music" (which it is esentially marketed as now, rather than genres) - it becomes boring.
 
Dec 5, 2009 at 7:55 PM Post #36 of 40
I didn't say anything about using last.fm to gauge their popularity, those were just the 15 artists that I listened to the most over the last 12 months.
 
Dec 18, 2009 at 8:49 PM Post #40 of 40
lol guys...

back to the original post:

Quote:

This is obviously a very conceited and subjective question on my part, but how many of you would say you make the effort to try music outside of the mainstream?

That is, outside of the artists that are well known, publicised and advertised. Beyond what even your friends would recommend you, especially if you'd say they're pretty closed minded in their music variety.



Within the framework offered by the original poster, I think we all do know what 'mainstream' means here. Do we go the extra mile, to be curious about other artists, other than the heavily marketed; the heavily promoted, and the popular face on the radio/t.v./reality show.

I think of my ex-neighbour, the Elephant Woman - she would trundle up the stairs going thump! thump! Thumpety Thump! And then when she gets home she opens the door with her trunk and slams it shockingly shut. In the day time, she listens to Kylie Minogue and Jason Donovan's greatest hits from the 90's; all kinds of Phil Collins and Chicago and on a wild night she'll turn on Susan Boyle.

Thank God she moved with her music taste with her. Is she mainstream? I think so. Her taste was radio music (I'm not talking about BBC4 either), whereas I'd rather download the New Yorker's Short Fiction Stories and listen to that on podcasts than ever turn on the radio.

I think I tend to have a relationship with mainstream music like the ebbing tide. I think of grassroots artists whom I loved from the Fast Folk Magazine - like Suzanne Vega and Shawn Colvin who were unknown quantities in their early days, but pretty much institutionalised in contemporary folk/pop music today. At some point, I stopped following their new releases. The same is true of highly original bands, like the Cowboy Junkies, who were splendid and original, crafting music like no yankee had ever heard before. Quite amazing for a bunch of Canadians. Or Dolores O'Riordan as she left music school from Dublin, to go and and produce some interesting pop music, but then become commercialised pop; or Sarah McLachlan, whose 'Solace; album was a defining moment in non-mainstream purity, breaking out into the Canadian scene, only to see her sell out to drum beats and disco remixes of nauseating variation after variation.

Well I guess mainstream music isn't my thing, although I do listen to bands and artists on major labels (that's what I would tend to refer to as mainstream). The indie labels, or even true grassroot 'indie' singer/artist - who creates her own work and sells it on the internet without marketing - is a joy to discover, particularly for their originality.

I think of Serena Matthews; Chelle Rose and Susan Onan - none of whom have major record labels who are 'indie' through and through, except in terms of 'indie' sound.

Some of the great 'indie' sounding bands, hail from neglected bands like The Violet Burning, Woven Hand, or even Serena Maneesh on their obscure Honeymilk label (Norwegian) before being zapped from grassroots into the mainstream consciousness.

Equally, I think I'm sick of listening to so called 'heavy metal' with girlie screeching male vocals from greasy long haired anorexic men in leathers playing formulaic guitar riffs and banging their heads wailing to a useless set of lyrics about slitting their wrists or necrophobia. It all gets very tiresome after years of listening: tiresome as in repetitively mainstream for that genre; mainstream for their lack of lyrical innovation; mainstream in every way, especially in their appeal to the 'fringe' crowd who don't get commercial pop. This is just an alternative variation, but not really alternative music.


Quote:

And for that matter, do you think it's worth doing, and what's your general opinion of lesser known bands versus their mainstream counterparts?


Not sure if I've already alluded to a response here. I guess a listener who is 'curious' about music and willing to discover what is outside of the box, speaks volumes about the personality of that listener. This kind of listener....is not like the Elephant woman.
Mainstream music abides by having an Elephant in the room: the marketing; the lipstick and gloss. Alternative music turns this into slapstick and opens up new insights into music, whether musically; lyrically, or through exploration of different forms of music.

I'd say it's worthwhile: it enrichens one's music taste, rather than narrowing it: it enables a listener to become more critical and discerning...about what and why he likes music, rather than just being a wishy washy mainstream "oooh ... I enjoy everything" kind of listener. That's just mindless.

No offence
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