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but the sexism (imo) is that the guy's got to "trick" his wife into accepting his new gear. In the real world, couples work out their different hobbies (obsessions) and so there's discussion, not trickery, but to treat her like the little woman who's only going to like gear if it's pretty, that's bogus. And playing to an audience that's (implicitly) thinking about women as non-technical, only interested in pretty stuff, and (sorta) non-intellectual. That grates.
Any more sexist than my attempts to convince my husband that, say, that $500 camera lens will ABSOLUTELY be worth it, because of all the amazing pics of the kids I can get? Or that I should TOTALLY start making cards, because we will save SO much money by not buying Hallmark ones?
(Incidentally, I now refuse to make any cards for any member of his family, because they just toss aside my lovingly handmade ones, while laughing hysterically over lame store-bought ones.)
I think it's sort of a marital "game" to try to convince the other that one is totally NOT spending too much on a hobby, for whatever lame reason we can come up with