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I think to some audio is basically like fashion. It's about having the newest, trendiest thing. Ultimately, they don't care about sound quality in an objective sense. Spending more on exclusive, "boutique" equipment (which in many cases performs worse than less exotic equipment) makes them feel special, unique.
Sure, but typically snake-oil salesmen (like cablemakers) claim that it will lead to an actual difference in stimuli, not just a perceived difference. Indeed, if they claimed it only lead to a perceived difference, most people would like not believe that they heard a difference (basically the placebo affect). So, yes it is morally unjust when you consider that the seller is likely dishonest.
Yes, maybe they don't care for sound quality in an objective sense, but sound is ultimately subjective is it not?
There may be some increased enjoyment in using so called "boutique" equipment, and not only does it make them feel special and unique, but at the end of the day, this equipment just made things
sound better, regardless of whether or not there was any difference at all, or perhaps even a 'worse' change in terms of sound quality in an objective sense. And the purpose of buying new equipment is to get an increase in sound quality, or enjoyment, is it not? It is not fair to label these people as idiots or anything of the sort.
Things do get a little iffy when we talk about cablemakers. I haven't personally read much of their advertisements, but say ALO audio's LCD-2 cable for example, they just talk about the construction and build quality on the product page.
And the thing with most(?) cable makers is, their cables often have some kind of return policy in which you can get a refund, and that seems quite cool in my point of view.
But lets try view this in the worst possible light, just for sake of argument.
If I tell you that my cable will increase the soundstage of your headphone somehow, either of two things will happen.
You will hear a difference in soundstage, so I was not being dishonest at all, in fact, my product did exactly what I had claimed it would do.
Or, you will not hear a difference, and you will probably return it for your money back.
But chances are, if you are a cable skeptic, you would already know not to waste your money on such tweaks that may not increase sound quality objectively.
And you would also take reasonable care in trying to hear the cable for yourself at a meet, or perhaps make double sure that there is a good return policy.
Because if you are going to part with your hard-earned, you'd do as much research as possible before you pull the trigger.
But why am I suddenly morally unjust or dishonest if my cable did not work for you?
It only seems fair that if something did not work for you, you return it for minimal loss and move on.
After all, if some people did hear my claimed differences in soundstage, did I trick them? No, in my point of view, my product performed exactly as advertised.
The act of observation will either prove that these claims exist or not (for the most part, in our current understanding, they do not).
But as the cable guys do not observe, these claims may simultaneously exist and not exist. That famous cat knows what I'm on about.
Many anti-cablist guys have this same preconceived aura of thought when they are judging the cable guys, it's something like this.
"You don't understand (audio)"
But no,
you don't understand.
And that's why there is such conflict between the two sides, as they are automatically trained to think that the cable guys MUST be wrong, that's a poor attitude isn't it.