I love this community! Thank you for the explanation.
Please be assured that contrary to some other manufacturers in this space, who prefer to have an aura of secrecy around their products, we take the opposite path. We are and will continue to be forthcoming in our market communications via the blogs, this medium, etc., as a way to build transparency and customer trust. Fortunately we don’t need smoke and mirrors to communcate our uniqueness. We don’t need to use sand paper to scratch the labels off the chips for example, because we offer a siginficantly unique product to our customers via our software integration and other design expertese. We encourage a lively dialogue. Please continue to challenge any assumptions or statements we make. CEntrance does listen and evolve. Now on to your question.
DACport and DACmini are final-assembled in the USA. We wouldn’t have it any other way. Our company’s sophisticated test equipment, our years of experience in professional and consumer audio, and best of all, our ears can simply not be outsourced. This is why we ASSEMBLE the products in the US, which is followed by tweaking performance, listening tests, burn-in where applicable and then final shipment to customer. We feel that putting the product together this way will ensure the high quality standards are maintained consistently, which improves customer satisfaction.
Having said that, CEntrance is a global company. Small, but global. Our Industrial Design (product styling) is done in Holland, because we believe in the rich cultural tradition of European aesthetic heritage. We emply software engineers in Russia, which features a (sadly declining) but still exceptional school of mathematics and physics education at the college level.
Lastly, we get some chassis parts from Asia and we get some subassemblies from there as well. That’s where the computer chips are made nowadays, that’s where 90% of the world’s electronics are assembled. And the cost savings are truly passed on to our customers. The press has repeatedly stated how our products rival more expensive ones, at 40% the cost (see the title of this thread). We don’t strive to be a low-cost leader. We want to achieve the right balance between high performance and reasonable pricing, in line with what’s possible today.
This is my honest honest explanation of how we do business on a global scale, utilizing the “best of the world”, in service of our customers. Please suggest what term best applies in the “Made In” sense. We could say, like car manufacturers do “Assembled in USA with parts of foreign origin”, but that seems kind of long. This is why we think that “Made in USA” applies. We are not claiming “certified” at all.