That means that B&W still employs (some of) the same minds behind the P7/P9, but Apple also has some of those brilliant minds behind P7/P9 in their team. Oh, and Apple apparently loved the B&W headphones as well haha!
Edit: just found that one of Apple's transducer engineers came from B&W last year!
I was so curious about this that i recently emailed B&W congratulating them on their p9 headphones and asking if they’d produce more similar sets; they did say that the ’market is moving’ toward portable convenience as opposed to passive listening. It’s just so hard for me to understand how a company went from the gorgeous P5, P7 & P9 to the monstrosity that is the PX/PX7, both in sound and form.
Apple used to sell B&W cans in all their UK stores. So i’m not suprised to see they headhunted some B&W talent; somewhat explains the brilliance of the airpod pro and max.