For the record, I am not saying the P9 is at all a bad headphone, I am sure it is quite good, but likely at it's best and tuned for music mastered toward what most would associate with audiophile listening (jazz, acoustic, choral, classical). The mid-bass hump is there on the P7 wireless as well so it isn't like the P9 is the only B&W offering to have this signature.
I actually find that when you listen to material like Steely Dan, or Fleetwood Mac, Eagles and jazz the mid-bass hump adds a very nice tonality to the music and I can only imagine this would be true with classical and acoustic music. I am sorry if people think that I have suggested the P9 is not a great headphone, it isn't for me as my listening preferences include a great deal of bass intensive music, and for half the price the P7 shares a great deal of the positive sound of the P9, plus in my mind the P7 is truly portable. To be fair, the P7 bass hump can equally become distracting with bass heavy music, but here is the rub, as it costs much less, and is a portable, I can accept that tuning choice with the P7, plus the EQ cut I use helps.
I can only speculate, but I think the P9 will really appeal to those who do not listen to techno, or EDM, or other genres where the bass is over-cooked. If you listen to well balanced, well mastered recordings the bass-hump on the P9 may actually be a positive trait if you like some warmth and body in the tonality of your headphone. I also intend to listen again to the P9 for an even longer session at the shop where I tested them as they have a nice portable Denon amp/DAC to try. I don't think it will change things, but I do think with even longer listening than my previous two sessions I will get an even better sense for what the P9 brings to the table.
And yes, to reiterate, the P9 should be well driven from something like a smartphone. Now not all smartphones are created equal and some will sound better than others of course. I don't think it is unreasonable for people to suggest that they can and do enjoy the P9 more with say their desktop rig, but that is a sound signature preference rather than simply the P9 needing the power. Two different things in my mind. Anyway, really, for anybody considering the P9 it is essential to hear it for yourself, just like with any headphone. Make sure to order it from a vendor with a return policy you are comfortable with as that can allow you to test for yourself. I don't think the P9 is a mobile headphone personally, but you may feel differently. I actually find the P7 fairly large, but that is me, and I really would feel bad if my comments in anyway caused somebody to feel the P9 isn't worth trying. I'm not so full of myself to presume that, but just in case I did want to reiterate these points.