Agreed -- Aumeo is not your average equalizer, rather it calibrates sound frequencies to each of your specific ears. I think many people are misinterpreting what this product does, and moreover, why hardware is necessary (which I briefly explained in a prior post). I got the differences betweenn an EQ and Aumeo from the get-go based on what I initially read prior to backing Aumeo, but as of last week, I can say that Aumeo is vastly different based on my initial firsthand taste of it! My initial experience with the Aumeo iOS beta app was very positive (you can find the Android version here). The app still needs a lot of polishing and work, but the basic functionality is there. It was easy to tune each of my ears separately according to various frequencies by simply listening to each frequency's audible tone and dialing it to the lowest volume that I could hear each. Then the app calibrated both ears, and voila! (It reminded me of a hearing test I underwent as a volunteer subject when my sister was studying Speech Pathology at NYU and had to conduct hearing exams on multi-million dollar equipment for an audiology class she was taking -- which isn't surprising since the company has been working closely with Audiologists.) You don't have to have a hearing deficit to benefit from Aumeo. I'm a 34 year old young woman with very good hearing, and yet, the app helped me hear tones and nuances that I couldn't detect when I shut the Aumeo tech (you can turn it on/off within the app). I'm pretty adept with using equalizers, and this was a far better experience that produced more tonal clarity, richer sounds, etc. no matter what kind of music genres or spoken audio I played (and mind you, that's with a beta app and without the Aumeo hardware!). I imagine that the app will get better, and paired with the Aumeo hardware, it'll produce killer results. (Note: Beta access is only open to backers of the Aumeo campaign on Indiegogo.) By the way, the CEO recommended that users calibrate their hearing profiles using Aumeo own earbuds, even if you own the best cans in the world. As per my explanation about phones' varying hardware/OS's, every pair of headphones will produce differing results. He said that since they designed Aumeo taking into account the specific specs of their own earbuds since it's impossible for them to accurately account for the millions of headphones and IEM's out there. Thus, you'll get the most accurate tuning if you create your hearing profile with their own pair. Once you've created your tuned Aumeo profile, you can then use that profile with your own headphones. That said, he made it perfectly undrstood that you can absolutely use your own headphones to tune your hearing profile, and it'll work great for most people -- but audiophiles with keen, discerning ears will notice more accurate results by initially tuning with the Aumeo earbuds. If you check out the Indiegogo comments on the campaign page, the CEO explains more details including why their own earbuds tune more accurately than cans that are far better.