If you compare the photos of your aftermarket cable with Earfonia's, you will notice that your aftermarket cable has heatshrinks wrapped around each connector, covering half of the silver part of the connector, whereas Earfonia's had none. As the R70X has a very deep and narrow jack on each ear cup, the heat shrink could have gotten in the way and prevented you from fully inserting the connector to be able to lock it securely.
I've had similar experiences with 2 aftermarket R70x cables using similar aftermarket connectors. For my first aftermarket cable, the silver part of the connector did not sit flush with the black color portion of the connector (i.e. the silver color portion was protruding very slightly compared to the black color portion of the connector), and as a result I wasn't able to insert the connector fully into the ear cup jack. The second aftermarket cable I have had heatshrinks covering part of the connectors, similar to your cable. I was able to fully insert and twist-lock the connectors to my R70x's ear cups only after I cut away part of the heat shrink.
Bottom line is, the R70x's ear cup jacks has very little tolerance for additional width of any sorts on the connectors, so you have to find a way to minimise that in order to be able to insert the connector fully and securely to the ear cups.
Hope this helps.