I'm not speaking for everyone, but there are cases where these indie bands have members who grew up, or actually originated from overseas (the lead singer of the Black Skirts being an example, Clazzi going to college right up north would be another more recognizable example). They get the view of their country's music from an international stance. And yet they still go back and stick with the smaller market. To them it's more about grabbing hold of a smaller niche and gaining a more dedicated fanbase. Some music is simply not for modern consumption. They can adapt to that.
And of course there are always positives to a niche market (and a niche market within a niche market, well..). Elitism being lampooned as being a bad thing, can be a bad thing. The more largely populated, consumptuous, but fleeting fanbase who pick up on these new exotic fad, are simply that - fleeting. And while in the end they'll still accumulate the higher revenue, there's no consistency from person to person. The system is what's consistent, not the individuals. So in a sense these bands play it out smarter by sticking to a local consumer base, intentional or not.
Then there's cultural differences. Pop, in a lot of respects, is westernized. If I were to go outside right now and stand in the streets playing Mongolian-classical experimental ambient drone....exactly. But if I were to go out, churn out a KARA song, without the lyrics, and start dancing, it'd probably garner a more palpable response.
If people wish to simply indulge in the idea, and subculture of music, power to them. And that's really what's happen on many levels - fact is that not everyone really likes music. That's where the advance-ness has gone and went. They've created an industry that churns out another world unto itself and it's ingenious in many ways.
There also seems to be some sort of unspoken rule that everyone must enjoy music, and on a deeply psychological and primal level I'm sure they do. But there's really no reason why this should be true on a more shallow level.
Take this - I for one have absolutely no interest in car. No particular agenda, bias, just never had the opportunity to do so. But they fulfill my need for transportation, and I am content with that. A person can just as well feel the same with music.
In short: I'm fine with people liking what they like, and if they happen to not like things I like. Let them eat cake.
Right, right, music -