EQ costs additional money? Hmmm, don't really think that'd be the case. As for pure audio quality, not all use an amp. If I had the capital, maybe. Since I don't, and the average user doesn't, why not include a feature (that costs NO EXTRA!!!) to implement. Saying it will raise the cost of the Zune 120 makes no sense, the price would remain the same. And the player would be even faster spreading than it is. I work at a place where there are almost 40,000 employees & after speaking to a couple hundred I've realized it's a bigger sticking point than I'd imagined. Most state that, even if they're presets on a player, it's a requirement.