I almost always stay out of "dramatic" areas of the forum but since this is something I can personally speak to because I think there are some unspoken and implicit assumption about Abyss is said here just because Abyss headphones are usually known to be "expensive". I am not a rich man but for a graduate student I think I have spent way too much money in the hobby, and have got to know many wonderful people in this industry (and the hobby). What I am saying is this idea of "they think they're better than their customer base" - is simply unfair and wrong. Of the collection of headphones I have - the majority are ZMFs and Abyss right now and the reason has little to do with sound but how they have conducted to the fellow hobbyists. On this front, Abyss is usually unfairly treated imo. Here are a few relevant recounts:
1. I once bought a "used" 1266 used many years ago and it had issues. I called (now tell me how many companies can you actually call?). Joe picked up and spoke to me (someone who didn't even know and made no money from me). I was just someone who was in a tough spot stuck with a headphone with problems bought on the secondary market. He treated me with respect, was immensely considerate AND he took the set in and fixed it for me.
2. Granted the accessories cost more than some others like Hifiman but this is a very small operation doing very high end audio. So, economies of scale by textbook would justify a price like that - take it or leave it - true for everything else.
3. Someone raised a point that on SBAF, Abyss did not send some people loaner units because they felt they did not have gear to properly evaluate some headphone. I do not know anything about that but I can tell you a different story. This was in 2014/2015 I think and I was at the time well, younger, had no high end gear, and had just a Modi Magni stack. HD800 was all the rage then but I had no money to buy that (yes folks, once $1500 was seen as summit-fi in the hobby). The MrSpeakers Ether came out almost at the same time. I thought, well, maybe I just might ask if I could listen - so I emailed Dan. And Dan was the most honorable person ever and I learned a TON of things from him through that correspondence. But if I had not appreciated every bit of that, I could spin that narrative only to say that I was told that I would need at least a Mjolnir amp to properly drive an Ether and once I had such an amp, I ask and he'd send me one. See, I did not get that set to try then, but I appreciated every word from him and my respect for him only increased. So, I think it's a matter of perspective.
TL;DR: When "attitude" of a company is being called to question, it's good to have direct discourse with the people and you might be pleasantly surprised how nice and approachable people are and not hold some preconceived idea.
On topic: I really dig how the JOAL looks. I find it more interesting and robust looking than some of Abyss' higher end offerings. Would love to listen some day. Was almost inching to order one yesterday ... maybe soon.