I've watched the promo video of the Sony BAs like a million times and looking at the details Sony released for the XB-4, I have a feeling that the EX1000 is still slightly better and more audiophile oriented. But that's just me judging from what accessories they provide (no extra cable, fewer tips). So I guess it's targeted at the richer consumer audience much like the W3.
Still I think I'll definitely try or buy the XB-4 soon after its release!
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