The matte black Solo3 Wireless looks quite nice (like a mini Studio 2.0 Wireless), and that 40-hour battery life is a big improvement from the Solo2's 12-hour one. Interesting that it did not move to Lightning, since the Pill+ did after the Apple acquisition. The Beats EP seems like a stupid idea though, since it was released with a 3.5 mm connector alongside the 3.5 mm jack-less iPhone 7.
Can't wait for the reviews/measurements for the Solo3 to come out, then audiophools will complain about the poor Beats audio quality and stuff, even though since the Solo2 they've really cleaned up their act and people often ignore the fact that it's a consumer headphone and was never meant to have a flat/accurate response.
I'm quite dumbfounded when I looked up "Beats EP" and the first headline I read had "Headphones With 3.5mm Plug" in it.
Oh boy, 3.5mm is a feature now.
The Solo^cubed seems like a minor update from the Solo^squared. Probably just a battery bump and maybe a signature tweak.
I wonder how Apple will manage the product cycle of Beats™ products...