Dayum...that's what I call dedication!
http://www.head-fi.org/t/753632/introducing-the-worlds-first-lear-patented-nss-natural-stereo-sound-earphone-technology/15#post_11301149
I'm more inclined to back their NSS product now since they strongly believe in its technology and bothered to go through all of that effort to tune it with experiments and peoples' feedback.
Hmm 4-pin connector, looks like both sides are receving/playing both channels' signal, welp I remain sceptical poi..
wait.... how did I not catch that??? LOL
I missed that too orz