I LOVE the cable and design to be honest, with the storage pouch and how easily the cable rolls up into a circle without getting tangled later on. Flimsy/weak build after about 4months my jack was fine but my jack mount was giving up on me ]: . Your basicly just paying for the label, In my opinion I would say just buy a pair of turbines same price/cheaper pending where you buy them, but they sound a lot more worth your money.
 
(sorry for bad writing, im use to my blackberry fixing all my mistakes >_> )