Marketing is the art of manipulation. Humans are quite simple minded because.....(long philosophical debate)
-> people like buying things other 'cool' people won on TV because it makes them feel special (without noticing others are doing the same).
Beats are only the tip of the iceberg. Others are much worse (no names).
Does the name start with an A and u can eat it? Oops..now i look at my stuff i have or had stuff of that brand..but luckily i never ever paid for it..and to be honest..i wouldnt also.. I have a S4 of a certain premium brand i paid for and i love it.. No Whities stuff being pushed against my ears
On the contrary my fashio crazy addict of a wife does have a version 4s and is going to get a white 6 when its out and then the 4s goes to daughter..eeuwww need to be carefull in my own house not to be brainwashed..hehehehe