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When dealing with this kind of product I can't help but think that the price is set arbitrarily. That's a 2 inch by 1/8 inch neodymium magnet for about 5 dollars a piece. From my understanding, the magnets used in an ortho are basically just perforated disk magnets. I'm not sure what kind of magnets, though, but it doesn't get much stronger than neodymium.
Why don't you get the magnets and build your own high-end headphone with them, then let us know how that goes.