yliu
500+ Head-Fier
- Joined
- Feb 23, 2010
- Posts
- 689
- Likes
- 23
Quote:
Evidently someone doesn't own the Mercedes GL450...
(Referring to Uncle Erik)
Yeah I own the Mercedes S 420
Evidently someone doesn't own the Mercedes GL450...
(Referring to Uncle Erik)
semisight, I get the point, but you don't need to buy an Infiniti for a good time. Nothing against them, but Nissan probably loads $20k of profit or more into one. You don't need to buy something expensive for a good time.
I have lots of fun with an $1,500 investment. For two vehicles, that is. My old Comet cost me $800. It has a 302, sounds great and leaves smoky burnouts. I can't drive it around the block without a thumbs up or someone wanting to talk about it. The other is an old Nighthawk I got for $700. Great, very competent bike. It usually goes unnoticed on the road, but lots of people want to talk about it at bike nights - often the oldest bike to show up. You don't have to spend much at all for a good time and a conversation starter.
Now that you have all made judgement as to my experience and opinion, I suggest the following topics be viewed with an open mind...
- product re-branding and marketing
- paid celebrity endorsement & product positioning
- electronics manufacturing & mass production
- product pricing VS advertising expenditure
Monster Brand products mentioned in my video are manufactured using the same sets of standards and tolerances as that of most other headphone manufactures. Their product is made in China. Like the majority of other headphone distributors, Monster buys their headphones from Chinese electronics manufacturers and then re-brands it as a "high end" product (Can someone please post a peer reviewed white paper issued by Monster Brand?) These items are marketed using celebrity endorsements & targeted product positioning. Their advertising is geared toward a youth demographic with large amounts of disposable income... NOT audiophiles. Again... can someone please post a peer reviewed white paper issued by Monster Brand?
The headphones are then marketed as a "top quality" & "high fidelity" simply by repeating these terms and phrases over and over in every product advertisement. The money required for mass advertising and celebrity endorsements is recovered by inflating the sales price to many times beyond the product's actual manufacturing costs. This is nothing new... but Monster tales it to new levels. The Monster Brand business model is a solid example today's western business philosophy in practice.
Google search "Monster HDMI cable scam" ... same idea, different product. A coat hanger will transmit a digital signal with the same quality and fidelity as Monster's ridiculously overpriced HDMI cable. This is a scientific fact.
The overall point I am making in this video is that the vast majority of the public has little interest or even basic understanding of professional audio production techniques and standards. These people are not audiophiles. Monster brand has taken full advantage of people's ignorance on this topic buy selling cheaply made foreign product as "high end"... If you can tell the difference, that's a good thing, but Monster makes HUGE profits selling junk to people that use price as a measure of quality.
I know audio, I know it very well.
Outside of my more recent profession in the video and photography industries, I have worked as a radio broadcast tech, pro audio tech and a recording engineer since 1992. I play 6 musical instruments, sing lead vocals and have been producing and recording music for myself and others for more then 25 years. I understand the math behind how sound is created, propagates and is detected by the human ear.
Monster Brand is over-hyped, re-branded junk that is marketed with buzz words and purchased by chumps.
www.LanceCampeau.com
UPDATE: Monster now has Lady Gaga headphones.
I love how he turned off commenting and rating and how he also compared all earbuds/IEMs to a 99c pair from a dollar store!
I do understand his main point/idea about how companies mark prices up because of name brands.