Actually if you read up you notice how this increasing placebo effect affects more anti-depressants and that type of drugs, NOT all drugs.
It raises interesting question why?
even not the smartest guy around block knows that subjectively alcohol helps when having emotional issues, but it's not long term solution, it wont fix the problem.
So if we think mental drug's in terms of alcohol oh my they help! until... well
and after putting out several bribed/paid studies out, the factor for study that reveals those as fake diminishes.
whole concept of placebo suddenly going up roof without explanation is ridiculous, when on other hand, greed&money have alternative explanation world-wide forgery of scientific studies/censorship due "incorrect results." known, syndrome where you look 100 studies that give positive results where your's has negative effects simply let's conclude that test is failed and often thrown in garbage.
(These cases are known to happen and it takes years to accumulate and when some studying team with brave enough guy's start asking questions from their peers internationally, they suddently got break-through study at hand that gets immidiate backing up from several other researchers.)
Long story short, big bucks, greed, forgery, lack of will power to come forward due large scale of it internationally leads up to softening the story by explaining it by new factor X, "Our pills won't help as well as they were supposedly help according several studies, so we've concluded that placebo effect is getting stronger!"
placebo effect is the reason for Double Blind medical tests, where patients nor researchers does not know who is on what.... leaving placebo as pretty much varying in standard amount.
so summa summarum, it's the way of scientists to say lot of mental drugs were fraud to markets and they can't actually hold up in real scientific double-blind tests because original results were fake's and whole drug sale was based on fraud to make profit, but it's pretty much impossible to say this out loud if you ever wish to be employeed in this field, due how wide-spread this disease is...
Seriously this is example of softening facts and coming up with so twisted word play that it seems to suggest that placebo is going to cure all the problems in future, theres no need for science any more just placebo every problem you have!
buy fast all calcium&sugar pills their price is going sky-high!