It's interesting to read about different people's perspectives on the morality of purchasing their equipment. On the one hand, if the dealers go away, there will be no place to audition equipment, and people in that community will have to adjust. On the other hand, the dealer's markup can be substantial, and by getting the equipment from a different source, the purchaser may be able to save (in some cases) thousands of dollars.
I'm interested to see how people from this community would interpret the following situations:
1. You listen to a pre-amplifier at a local dealer. It sounds really good, and you are convinced it is the right one for you. However, the salespeople are quite rude to you and act as though they have much better things to do than help you out. Turned off by this experience, you end up ordering the pre-amp online direct from the manufacturer.
2. You go to an audio dealer and listen to an amplifier that you've been fantasizing about for some time. It totally blows you away. However, you don't have the money to buy it right away. So, you start saving. Three months later, you still don't have quite enough money to buy this amp from the dealer. However, you find that an online dealer is selling a demo unit for a 30% discount. At this point, you do have enough money to buy the demo unit and you end up buying it.
3. A friend of yours was recently laid off. He's having some money troubles, and is seriously considering selling off all of his audio gear. You express an interest in his speakers, and come over to take a listen. They are in absolutely pristine condition and sound fantastic. However, the price he wants for these speakers would almost wipe out your savings. While browsing online, you come across a classified ad from someone else in the area who is selling the same speakers. These speakers are in relatively good condition, but do have some scratches on them, and this person is asking 20% less for the speakers than your friend is. You ask your friend is he is flexible on the price, and mention the ad that you saw, but he holds the price firm. You end up buying the speakers from the ad.