If people did line level matched direct A/B blind comparisons they would buy cheap USB cables, because in a DBT there is no audible difference. Something has to be broken to get to that level. The reason people buy expensive cables is placebo.
Even if that were the case (I don't personally believe that it is because things like EMF/RF interference and impedance mismatches are actually real things, call me crazy), one still cannot discount individual experience. If someone hears a difference, why not let them enjoy it? You don't have to hear a difference yourself. Save some money at the same time too and use the cables you find in a dumpster.
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