luckybaer
Headphoneus Supremus
- Joined
- Feb 21, 2006
- Posts
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- 155
Quote:
Marketing is a crafty thing.
This is why car makers have their "luxury" division. You could make the Honda Accord IDENTICAL to an Acura 3.2 TL, but chances are you'd be unable to charge the same. It is the snob factor.
I believe Bic tried to move upscale with some products at sometime in the past, but people weren't buying because the "Bic" name resonated "cheap."
Cadillac ran the risk of DILUTING their luxury brand's equity when they rolled out crap like the Cimmaron, and they pushed the envelope again with the Catera, although to a lesser extent.
Perhaps in the world of upper end audio Sony might have to acknowledge the snob factor and create (or acquire) their own "luxury" division? In many people's eyes Sony is like Toyota. They make great mass-market products that are pretty reliable, look good, and function properly. However, people that are willing to drop $500 or more on headphones might look down on the Sony brand name because of its ubiquitous nature and mass-market appeal.
I'm not knocking Sony, but it may be a case where they need to create another brand just like Toyota created Lexus, Honda created Acura, and Nissan created Infiniti. Just my thoughts and musings...
Originally Posted by Chri5peed Read my post thoroughly. I didn't say anything about Sony Headphones in themselves. They could have a limited edition $5000 model that only a handful of people had, but just the fact they had 'Sony' stamped on them puts them into the same bracket of any Sony electrical goods to a 'norm'. I reckon Sony should maybe rename their headphones, perhaps 'Qualia'? Sony could go on them but tiny and hardly noticeable. |
Marketing is a crafty thing.
This is why car makers have their "luxury" division. You could make the Honda Accord IDENTICAL to an Acura 3.2 TL, but chances are you'd be unable to charge the same. It is the snob factor.
I believe Bic tried to move upscale with some products at sometime in the past, but people weren't buying because the "Bic" name resonated "cheap."
Cadillac ran the risk of DILUTING their luxury brand's equity when they rolled out crap like the Cimmaron, and they pushed the envelope again with the Catera, although to a lesser extent.
Perhaps in the world of upper end audio Sony might have to acknowledge the snob factor and create (or acquire) their own "luxury" division? In many people's eyes Sony is like Toyota. They make great mass-market products that are pretty reliable, look good, and function properly. However, people that are willing to drop $500 or more on headphones might look down on the Sony brand name because of its ubiquitous nature and mass-market appeal.
I'm not knocking Sony, but it may be a case where they need to create another brand just like Toyota created Lexus, Honda created Acura, and Nissan created Infiniti. Just my thoughts and musings...