Actually, the accidental presses don't happen in jeans pockets... It never goes in there cos i got a clip! (for the m0) It's the looser pockets where it has room to move that it happens. Actually, mostly happens when clipped to jacket lapel or in coat side pocket. I mainly use the m0 as a receiver for my phone while walking the dog. My dog's not a vigorous puller and the accidental presses are still fairly common. If those accidental presses stopped the music every time, in stead of just activating the screen, might get quite annoying. Try your field test again with a dog walk as part of your routine and you'll soon change your tune. It's the crouching down that does it for me more often than not. I bet there's more than 1 in 100 that own a dog in your potential customer base.
Actually try putting it in a jacket side pocket and crouch down, shirt pocket and lean on a wall, and try other loose pockets where it can move around before dismissing what I say. A bluky jacket also makes accidental pressing much easier to do. I'm finding the winter easier to press the button by accident. A 3d printed case to 'guard' the dial for a bt receiver would be too ugly, not to mention overkill. This is actually a concern. Somebody even designed
this to overcome this specific issue with m0. Your good selves has released chunky cases for M2s and above for similar effect so you know this design flaw exists...