Cliffh93
100+ Head-Fier
I watched a video yesterday about a vintage Honda motorcycle from their glory days when Mr. Honda was still alive. The reviewer (Ryan @ FortNine, one of the best content producers on YouTube) stated "At Honda, marketing was an engineering problem", meaning when you have great, unique products at sensible prices, you don't need a marketing dept.
I feel this applies to Schiit Audio as well.
At last count, there were over 30 unique nameplates for sale on the Schiit website. As @Jason Stoddard mentioned on his latest vid, there were 7 (!) new nameplates introduced in 2023, and none over $1300. And that only covers about half of the 2023 product introductions for this year.
As if that isn't amazing enough, think about this - This time a year ago Schiit was in a bit of tight spot. After going full tilt to catch up inventory, sales suddenly dissipated, to the point where they had hold its first (and likely last) Black Friday sale to clear stock and replenish cash flow. As a CPA, I know what most companies do in that situation - They let people go, delay product launches and cut R&D costs to weather the storm. Schiit did the opposite, making 2023 perhaps their most prolific year ever in terms of new products.
Friends, that's amazing, and worthy of an MBA case study.
Happy Holidays.
I feel this applies to Schiit Audio as well.
At last count, there were over 30 unique nameplates for sale on the Schiit website. As @Jason Stoddard mentioned on his latest vid, there were 7 (!) new nameplates introduced in 2023, and none over $1300. And that only covers about half of the 2023 product introductions for this year.
As if that isn't amazing enough, think about this - This time a year ago Schiit was in a bit of tight spot. After going full tilt to catch up inventory, sales suddenly dissipated, to the point where they had hold its first (and likely last) Black Friday sale to clear stock and replenish cash flow. As a CPA, I know what most companies do in that situation - They let people go, delay product launches and cut R&D costs to weather the storm. Schiit did the opposite, making 2023 perhaps their most prolific year ever in terms of new products.
Friends, that's amazing, and worthy of an MBA case study.
Happy Holidays.