It's probably far too late to help, can only offer some impossibly incorrect hypotheses or antediluvian views filled with schiit.
Not saying this happened exactly as I am about to
makeup describe, but in a previous century Jason and Mike collaborated on some projects. Projects that were far ahead of their time. Some say, or just me, outside of time. Anyhow, before I digress further down the temporal wormhole, it was also a period when Jason was running a cutting edge, thought-massaging advertising agency and Mike was creating cutting edge digital audio platforms. You can hear where this is going already.
No? Fine, let me elaborate. Or stop me now. Your choice.
Alrighty then. I'll continue.
At this time, Jason and Mike, being visionaries - or as we call them now - audilaries - gifted people who can hear the future, had an idea. Sure, many of us have ideas. However, some ideas have a very long tail or as we call them now, long reach vestibular stimulators.
While pursuing his marketing mojo at Centric, Jason learned about the power of suggestion - and delivery of pre-subminimal post-subliminal suggestive association. It's all covered in Jason's
Chapter 2 here, except the part that I'm about to reveal.
This part, of course, is a most interesting part. Not just because it's some schiity speculation, but because at this point your beleaguered suspension bridge of disbelief has collapsed under the overloaded overpass on the way to get to the point. The point is simple. Audibly simple. But perhaps not consciously audible.
No point getting worried, however. This is no faux-fact-checking SINAD mission for numeric superiority. If you're a precog, you already know where the point went. If you find it, could you please return it to the Temple di Valse.
Anyhow, if you're like me and have no clue what I'm typing about, here's where the worm turns over a new ear for familiar serenades.
Back in a previous century - which might feel like around the time you began reading this post - yes, back then and even then, Jason and Mike possibly realized their one true significant bit path was in the multi-mythic aural future history. But how to get there?
The Schiit if I know.
But, ponder this... is it a coincidence that the Tempo di Valse is so familiar to you, so intimate - listening to it through your good Schiit? Not likely.
Or a coincidence I have a sublime and eerily familiar feeling listening to Marin Marais' Second Livre De Pieces De Viole played by Savall as recorded 400 years ago, or in a previous century, playing through my TrueMultibit™ DAC? I don't think so.
I mean, really.... this schiit is a time machine - when I listen, I'm transported back to Paris circa 1701. That's no schitty coincidence, is it?
I think, therefore, I am filled with pure schiit cogitation - spinning heavy mental mentation tracks round and round in the Urd of my mind:
Previous century Jason and Mike devised a way of embedding snippets of sonics, heard, but not heard, that entered our collective popular consciousness - yet waited below the noise floor for decades before emerging in haunting familiarity with questions in a thread about very familiar schiit in 2023.
Sure, there could be more plausible or implausible explanations, and we could posit post-cochlear conspiracies until the threshold of being fades out but...
You can't make this schiit up! 
