Jason Stoddard
Sponsor: Schiit Audio
I would be more specific if I could, but:
1. A lot of what we're working on may or may not come to pass. But I'm excited something is working, so I want to talk about it. Remember, we're pretty far out on the axis of bizarre stuff (almost none of our products are "conventional," in any way, shape, or form--hell, even the Magni is a mini speaker amp, and that's the most "boring" thing we do.)
2. Some of what I'm working on will affect the current line. After the SchiitShow, you'll understand very well what I mean when I say, "Sometimes you have to kill your own children," because I think what's coming will have a pretty profound impact on our own line (and, I think, an even larger impact on the industry). But then again, I have been wrong before. We'll see. But it is a significantly new direction for us. Hence the cloak and dagger stuff.
3. Some of what I'm working on won't affect the current line, but giving too many details too soon isn't the brightest idea. Why give the competition enough information to help them counter your upcoming launch? However, again, I like to talk about things. I could, alternately, simply go radio silent if you'd prefer. Though there will be plenty of real announcements to be made in this half of the year. The first half of this year was simply a time to regroup a bit. A very little bit. Consider that it's only about 7 months since we introduced the last new product...that's really not that long ago at all.
1. A lot of what we're working on may or may not come to pass. But I'm excited something is working, so I want to talk about it. Remember, we're pretty far out on the axis of bizarre stuff (almost none of our products are "conventional," in any way, shape, or form--hell, even the Magni is a mini speaker amp, and that's the most "boring" thing we do.)
2. Some of what I'm working on will affect the current line. After the SchiitShow, you'll understand very well what I mean when I say, "Sometimes you have to kill your own children," because I think what's coming will have a pretty profound impact on our own line (and, I think, an even larger impact on the industry). But then again, I have been wrong before. We'll see. But it is a significantly new direction for us. Hence the cloak and dagger stuff.
3. Some of what I'm working on won't affect the current line, but giving too many details too soon isn't the brightest idea. Why give the competition enough information to help them counter your upcoming launch? However, again, I like to talk about things. I could, alternately, simply go radio silent if you'd prefer. Though there will be plenty of real announcements to be made in this half of the year. The first half of this year was simply a time to regroup a bit. A very little bit. Consider that it's only about 7 months since we introduced the last new product...that's really not that long ago at all.
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