Schiit Happened: The Story of the World's Most Improbable Start-Up

[Vigrith]

  I like the white LEDs.  I come from the computer enthusiast world where everything is ultra bright LEDs, usually blue or RGB these days.  These white ones seem quite tame in comparison, not to mention much more professional looking.
 
The industrial, slightly ambiguous indicator lighting suits me and my unobtrusive style preferences.  My Audio-gd equipment has a similar look and feel to it.

 

 
I come from a computer/gaming background as well but the moment I bought an RGB keyboard when I was like 16 years old I swore to never ever do it again as it ruins the entire room's atmosphere, harsh on the eyes and just generally ugly. I much rather have static, single coloured (most of the time white) back-lighting - either under the board or on the switches with opaque keycaps so that it diffuses rather than kill you. I never understood why people like that, many do though else it'd not be as successful as it is, to each their own.
 
That said, I MUCH rather have Schiit's white LEDs over most other brands that go with blue/red/green. They are a little overly bright but that's why dims are available.

 

[madwolfa]

  I come from a computer/gaming background as well but the moment I bought an RGB keyboard when I was like 16 years old I swore to never ever do it again as it ruins the entire room's atmosphere, harsh on the eyes and just generally ugly. I much rather have static, single coloured (most of the time white) back-lighting - either under the board or on the switches with opaque keycaps so that it diffuses rather than kill you. I never understood why people like that, many do though else it'd not be as successful as it is, to each their own.
 
That said, I MUCH rather have Schiit's white LEDs over most other brands that go with blue/red/green. They are a little overly bright but that's why dims are available.

 
Here's my keyboard - no problems!
 

 

[Vigrith]

 
Here's my keyboard - no problems!

 
Oh don't get me started on keyboards, that was my original hobby before I started delving into the depths of audio (equipment).
 
Yours is looking good, which board is that? TKL was my favourite layout until I got my HHKB which that same stealthy look because I mostly use black blanks/ black plate on it nowadays. I have more boards, key sets and artisans than I know what to do with but it's so hard to say no to some of the customs people come up with.
 
I'm at work so just using a 60% with customs.
 

 
It's cool how many funky layouts are available nowadays with a lot of keyboards having full firmware programmability, have one of these little bastards coming in some time next month.
 

 
(sorry for derailing) 

 

[Letmebefrank]

I like back-lit keyboards and mice, but I keep them turned to the lowest setting. The newer corsair rgb k70s can be pretty dim without being off.

 

[madwolfa]

  Yours is looking good, which board is that? TKL was my favourite layout until I got my HHKB which that same stealthy look because I mostly use black blanks/ black plate on it nowadays. I have more boards, key sets and artisans than I know what to do with but it's so hard to say no to some of the customs people come up with.

 
CM Storm QFR with MX Brown switches and blank Vortex PBT caps from Massdrop.

 

[steved21]

Jason
 
Thanks very much for the marketing piece, excellent as always. 
Seems to me the most important part of your marketing wasn't mentioned specifically.   Factory direct.
To me this alone changes everything in HiFi
It allows me to get affordable high end similar to buying used at half price but with out the risk. 
And yes you have some high end products. 
The Importer, distributor, dealer mark ups (let alone currency exchange) in countries outside of country of manufacture have made hi fi prices ridiculous. 
Recently I have bought some your your stuff, speakers from Utah, tube amps from China, class D amps from California, and more, all factory direct at amazing value.  
 
Cheers
Steve D

 

[FrivolsListener]

This is why I say that Schii's pricing and offerings are more up to you than anything else. It leaves the power to the buyer to what they think is the most superior format/topology/configuration. Multibit, 1-bit, solid state, class A, circlotron, balanced, unbalanced, and now this new topology that sounds fantastic without so many parts, but the products are still there if you still think this design is better, or this new design is unproven. And it goes to show the integrity to offer such an amp at the price. Gamechanger was the word used most often.

 
I'm sure they're doing just fine by serving the small remnant of sane people who like music and won't take out a second mortgage to buy gear. 
 
And as long as they make good Schiit at good prices, I'll be a customer!

 

[AndreYew]

  You may find it amusing that our "super bright, eye-blinding" LEDs run not 2A of current, not 200mA, not 20mA, not 2mA...but 0.3mA. Below that, they don't all turn on. That's what I mean when I say, "Today's LEDs are VERY BRIGHT."

You could stick some programmable logic in there to PWM the LED. I know how much you love the digital.

 

[David Aldrich]

   
Pfft.. Just a month worth of rent in California...

Only up to $2500 a month for a 1000sqft and 2 bed 2 bath apartment.

 

[David Aldrich]

  You could stick some programmable logic in there to PWM the LED. I know how much you love the digital.

No PWM in audio products please.

 

[valiant66]

  Given how it puts a genuinely high quality SS amp in the reach of us mid-fi peasants, of course people are going to talk. It's a bit of a shock when an FOTM is actually as good as claimed and also sensibly priced. It will be interesting to see how people compete with this one.

 
What is a "FOTM"? 
.

 

[madwolfa]

  What is a "FOTM"? 

 
Flavor Of The Month.

 

[KoshNaranek]

You may find it amusing that our "super bright, eye-blinding" LEDs run not 2A of current, not 200mA, not 20mA, not 2mA...but 0.3mA. Below that, they don't all turn on. That's what I mean when I say, "Today's LEDs are VERY BRIGHT."

Perception of brightness is a function of not only the number of photons but also their energy. That is why blue LEDs appear brighter than red for the same power consumption. A shift to lower energy photons may help.

 

[valiant66]

 

 
Here's my keyboard - no problems!

 
Oh don't get me started on keyboards.
 
(sorry for derailing) 

 
(Derailing? On this site? Pshaw!)
 
This is what I'm typing on right now.
 

 

[judmarc]

 
$3200 is affordable?
 
We live in different worlds.

 
You know 10 years from now when Yggy III parts costs dictate this price point someone will dredge this up and throw it back at you.
 
Speaking of which - would you ever build an Yggy (or other "flagship"-type piece) that is less than the best you know how to do, because of parts costs?  Or to ask this in a more practical less college dorm room BS session way: Where have you looked to save (besides chassis) to keep products like Yggy and Rag affordable?