Schiit Happened: The Story of the World's Most Improbable Start-Up

Aug 19, 2021 at 9:22 AM Post #80,537 of 193,704
Just to play devil's advocate for a second:
I can imagine that basing your purchasing decisions purely on measurements can be a reasonable thing to do if you either don't have the access to test gear or the budget or the patience to purchase (and eventually sell, which I personally think is the most annoying part about this whole process) tons and tons of different gear to find your "dream rig", so to speak. Especially if you grew up in the age of stuff like car stats trading cards and the CPU clock rate wars between Intel and AMD, etc., essentially brain-washed by the advertisement industry and peer pressure to believe that the "objectively better" number always "wins".

I'm saying this mainly because that's how my hi/head-fi "journey" started. Borderline non-existent budget, 100 miles to the next (proper) dealer with a listening room, zero experience, a negative amount of knowledge (yes, that's a thing), and a brain primed on trusting in logic and data over professional (presented as objective but arguably still subjective) reviews.
So I started out with investing in the best measuring gear my small budget could buy – and ended up utterly underwhelmed. I was just about to give up on audio when the almighty YouTube algorithm decided to nag me for a few days with a Guttenberg review of something Schiit makes, can't remember what it was, and I thought: Hey. Cool name, sexy-looking gear, and no-bull approach to marketing. I appreciate that @Jason Stoddard guy's approach to audio gear. Let's give some of their cheaper stuff a shot. So I bought a Hel for my desk, plugged it in, and got my mind blown by how much nicer it sounded to my ears than anything I heard before. Then I bought a second piece of Schiit to check out if that whole Hel experience was just a fluke. Turned out that it wasn't. That's when I stopped hunting for measurements, and I have been a very happy camper ever since.

A somewhat understandable approach, this whole measurements thing, but still a very bad idea in practice. (Apart from noise floors, that is. That's a legit measurement. With the caveat that arguing about differences on anything below what a human can actually perceive is moot, that's the one thing the ASR guy and I can agree on. As I think @Baldr once said in one of the streams: You go find me a room quieter than *insert some dB level I can't remember here* and we can argue about super low noise floors.)


Huh, that's funny. I've actually never really thought about that.
Across the board, with all my Schiit, I thoroughly enjoy the low gain settings considerably more. Like, not just a little bit, but in a not-even-a-contest kind of way. High-gain always sounds quite a bit harsher to me.
With the exception of my Freya+, there the tube gain sounds distinctly nicer over my Aegir monos into Q950s. But I feel like that doesn't really count, because it's not "just" high vs. low gain, but also tube vs. no tube.
I have gone between the subjective and objective approach so many times since I got into this hobby 7 years ago that it is starting to hurt my head. All I know is that every time I decide to trust what my ears are hearing, I am happier and I enjoy my music more.

Every time that I purchased something solely based on how well it measured, it was a fear-based decision. Fear of what? Fear of being taken advantage of by manipulative audio designers/engineers that pander to the audiophilia nervosa crowd by shilling various kinds of snake-oil claims and marketing. This is the essence of the hardcore objectivist claim - audio companies are taking advantage of naïve enthusiasts by designing substandard-measuring products and making all kinds of magical thinking claims about how they perform. Keep in mind that, at the same time, those hardcore objectivists absolutely refuse to acknowledge that there may even be a possibility that there may be something else that we are not measuring now that accounts for audible differences between different equipment. They also think it is pointless to listen to gear when reviewing it because measurements tell you all you need to know. Kind of silly, right?

What I found out from actual experience is that I tend to get bored listening to the gear primarily designed to measure well and eventually go back to equipment that is designed to sound great and measures good enough. This kind of makes sense if you accept that measurements are a useful starting point to ensure that nothing is broken with your design. After that, it would be extremely arrogant for a designer/engineer not to even bother to listen to how their amplifier sounds with a wide variety of headphones/speakers. It is like a chef who refuses to taste his/her food because they are so confident in their recipe/process. Anybody intelligent and experienced is usually humble enough to admit that they may not know everything that there is to know about any given subject and that there may be things that are yet to be discovered/measured.

This is why I recently went back to Schiit products - I got a Bifrost 2 and a Jot 2 for my primary rig, and a Magni 3+ for my gaming rig. Could not be happier with the improvements to my overall level of enjoyment. Jason and Mike design products that they themselves listen to, and it shows.
 
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Aug 19, 2021 at 9:29 AM Post #80,538 of 193,704
(in the case of ASR, measure once and don't bother to listen)

saw a really crazy quote on there that stuck with me, talking about the bifrostt

Yes I know the subjectivists go by what these devices "sound like." But I want one of them with a straight face tell me how their music is better where a spray of distortion and noise is added to any single tone in their music. How can any of this be euphonic???

sitting here surrounded by tubes, analog and vintage stuff that sounds great but doesnt measure clean, i almost feel like this is a trick question or sarcasm
 
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Aug 19, 2021 at 9:49 AM Post #80,540 of 193,704
Makes me wonder how an objectivist would describe the differences between 6 string and 12 string acoustic guitars. THD?

JC

Well a 12-string definitely produces more harmonics...
 
Aug 19, 2021 at 12:10 PM Post #80,541 of 193,704
Makes me wonder how an objectivist would describe the differences between 6 string and 12 string acoustic guitars. THD?
Easy.
12 > 6
moa == betta

quod erat demonstrandum
 
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Aug 19, 2021 at 12:13 PM Post #80,542 of 193,704
Jason and Mike design products that they themselves listen to, and it shows.
You can always tell when a company dogfoods.
No matter the size, product, or service.
Without fail.
 
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Aug 19, 2021 at 12:15 PM Post #80,543 of 193,704
Hey all,

Just a quick update, and a note that the price of Asgard 3 has increased to $249.

"Whaaaaaaaaaaaaaaaaaaat?" some of you are crying. "What happened with Asgard 3? That's a healthy increase! Does this foreshadow a whole raft of price increases across the line? Are you guys using the "inflation" excuse to raise prices? Is Asgard 3 really worth that much money?"

Okay, in order:

What happened to Asgard 3? Asgard 3 has always been "thin" in terms of margin. I noted this when we introduced the product, and said there might be an increase in the future. Well, prices went up on chassis and transformers (especially transformers) since then, and Asgard 3 can't sustain it. So the price goes up.

That's a healthy increase! Yep, we'd rather do this once than a death by a thousand cuts.

Does this foreshadow more price increases coming? We don't think so. Everything else seems pretty good. We did increase the price of Freya+ recently, but that's about it.

Are you using the inflation excuse to raise prices? On two products out of 26? Yeah, then we're doing a pretty crappy job of it. But if we end up in a world where a Big Mac is $25, yeah, hey, no guarantees.

Is Asgard 3 really worth that much money? We don't know. You will decide, as you do in the end on all things. I will say this: Asgard 3 goes up to the price of the original Asgard, by the way, which had no gain switch, no preamp output, less than 1/3 the power output, no DAC module capability, and was introduced in 2010.

Oh, and of course the price increase doesn't hit any products in backorder. If you're waiting for an order, it's the old price.

Beyond that, everything is coming together on the PCB assembly front--in a couple of weeks, that will no longer be our limiting factor. From there, it will be parts shortages (still dealing with those, but no showstoppers yet), and brushed aluminum finish. Black is wayyy easier (I said about a billion times that if I could go back in time, I'd tell myself in 2010 to paint everything). So don't be surprised if silver is (a) more scarce, (b) more expensive--we have considered raising the price, or (c) replaced by a silver powder akin to the black, but, like, silver.

Thanks again for your patience. New chapters are coming, but I don't know what the timing is like yet. Things are still very busy here.

All the best,
Jason
 
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Aug 19, 2021 at 12:22 PM Post #80,545 of 193,704
So don't be surprised if silver is (a) more scarce, (b) more expensive--we have considered raising the price, or (c) replaced by a silver powder akin to the black, but, like, silver.
My two cents:
Please, don't. More than happy to pay extra for bare aluminum, but PLEASE no silver powder coating. Looks cheap (as in: less nice / industrial), and where I live it's hot enough in the summer, I don't really need to have the heat dissipation properties of the aluminum reduced more than need be by the coating.

(Context: Come late afternoon, I already have a hard time keeping one of my two mono-Aegirs from tripping and can barely touch even the volume knob of my Mjolnir 2. Yes, AC is available, and running, but can barely keep the place at 80 degrees Freedom.)
 
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Aug 19, 2021 at 12:24 PM Post #80,546 of 193,704
As a young man I acquired a book by A. N. Whitehead, Symbolism: It's Meaning and Effect. (it's easily found free on the internet). I was for decades, intimidated by the reputation of a Great Philosopher. In other words, I assumed I was not smart enough to understand it. About 15 years I stumbled on the book and simply started to read it, and found it took some thinking, but that's all.
One of the terms Whitehead uses is "presentational immediacy." In plain English it means "our immediate perception of the contemporary external world." Or, reality as we, a living organism, experience it. Measurements are symbols which stand it for things. Symbols can of course be quite useful. But modern scientific skeptics in a lot field use symbols as clubs to basically say: what people experience directly can't be trusted. (I suspect that some skeptics wish that they could just get rid of those pesky living organisms that mess up their clean understanding of things.)
But, back to music. Prior to the invention of electronics, all of our music, including the musical instruments humans invented, not to mention the use of the human voice in music, were invented without electronic measurements. The tubas, woodwinds, strings, tympani, sitar, gamelan-- our human direct human hearing was fine enough to create and improve all those instrument. We didn't need electronic measurements.
James Boyk in a blog, paraphrasing, once posted that, as an expert in the piano (he was the Caltech Professor of piano for many years), he is expected to be able to tell when a piano is in out out of tune, or malfunctioning, or to tell one from another or maybe even recognize a particular piano or person playing, all by ear. But the moment someone sticks a microphone into the equation, his expertise no longer has any value.

Suggested listening. Steve Guttenberg Accuracy, does it exist? In audio or recordings?

https://www.head-fi.org/threads/sch...lds-most-improbable-start-up.701900/page-5370

Eno: The Studio as a compositional tool
Eno gave several lectures in circa 1979 by this title. There is a poorly recorded youtube lecture by this title (voice only, no video)
Here is print version, the two examples overlap
http://music.hyperreal.org/artists/brian_eno/interviews/downbeat79.htm

"We've spoken of the transition from the '50s concept of music to the contemporary concept of mixing. If you listen to records from the '50s, you'll find that all the melodic information is mixed very loud - your first impression of the piece is of melody - and the rhythmic information is mixed rather quietly. The bass is indistinct, and the bass is only playing the root note of the chord in most cases, adding some resonance."
The above largely was due to the influence of the classical music world, with a large focus on melody.
 
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Aug 19, 2021 at 12:41 PM Post #80,549 of 193,704
Asgard 3 goes up to the price of the original Asgard


joe-exotic-tiger-king.gif
 
Aug 19, 2021 at 12:44 PM Post #80,550 of 193,704
So don't be surprised if silver is (a) more scarce, (b) more expensive--we have considered raising the price, or (c) replaced by a silver powder akin to the black, but, like, silver.

My two cents:
Please, don't. More than happy to pay extra for bare aluminum, but PLEASE no silver powder coating. Looks cheap (as in: less nice / industrial), and where I live it's hot enough in the summer, I don't really need to have the heat dissipation properties of the aluminum reduced more than need be by the coating.
Seconded. The brushed metal look is a big part of what drew me to Schiit and I'd definitely pay a premium to get that version, just like I paid a premium to get a piano black version of my subwoofer.

If you do go black only, please use black everything, including knobs and buttons, instead of that cheap looking matte silver volume knob (that's judging based on pictures) and the standard gray steel bottom.

Black Lokius looks pretty slick, I have to say (based on pictures). Black Ragnarok 2 looks only marginally more sophisticated than this to me:

istockphoto-1027746364-1024x1024.jpg

Okay, I'm exaggerating, but you get my point.
 

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