Of course you can, because, there is difference in impedance, capacitance and inductance, therefor the way the gear on both end reacts can be different.
It has, however, nothing to do with price and looks. A cheap cable can very easily perform better in combination with your gear. The way to go is the best match regardless of price and looks, but hey, that doesn't impress visitors and fellow audiophiles, so no fun in that.
The problem mostly is the statements about high priced cables (there are no high-end cables, they don't exist) that they sound "way better", "night and day difference" and more of the like. That is a self fulfilling prophesy because you payed (way too) much money for it. Therefor it has to be great, or you are a fool in most people eyes. The trick to most so called high end gear, cables included, is price, looks and lots and lots of marketing nonsense. Pay attention to your transducers ( TT arm and cart, DAC and most important speakers) and the room, cables for any purpose are very very much in the margin, your money can be much better spend.
So glad that people like Jason and Mike are around to keep us sane in this mad audio world.
Remember Mike's saying: Don't spend money you don't have to impress people you don't like.