Schiit Happened: The Story of the World's Most Improbable Start-Up
May 19, 2021 at 9:22 AM Post #76,921 of 151,578
Honestly, Lodi’s got some pretty reasonable Zin coming out of it these days, too.
My favorite Zinz come from Amador County, specifically from Sobon Estates and associated wineries. Lodi and Livermore also produce some great reds, as well as several wineries from the Paso Robles area.
 
May 19, 2021 at 9:47 AM Post #76,924 of 151,578
Was I too obscure in my reference?? :D
 
May 19, 2021 at 10:42 AM Post #76,927 of 151,578
2021, Chapter 8:
An Inauspicious Number?

Back in the old days, we wouldn’t do a 4.

I mean, Mike mandated that the Theta DS Pro Generation 3 jump to Generation 5 to miss the dreaded 4. And we even did the same thing when we went from Gen 3 to Gen 5 on our USB inputs.

Aside: to be fair, the 35 transitions above were pretty huge, in one case going to discrete analog for the first time and in the other going to electromagnetic and electrostatic isolation for the first time. Both were billed as “changes so big we have to skip a generation!” Yay, marketing.

So why skip 4?

Same reason a lot of hotels don’t have a 13th floor. In some cultures, 4 is…not a good number. So we chose to avoid it.



So why is there now a Fulla 4, and not a Fulla 5?

For the same reason I think that hotels should go ahead and start building those 13th floors. And, more importantly, because this is the 4th generation of Fulla, which is now the most-revised product in Schiit history.

It’s also seen the most changes.
  • The original Fulla was a simple USB dongle-DAC, one USB in, one 1/8” headphone out, volume knob, done
  • Fulla 2 introduced the all-in-one concept with a new desktop size, analog input, full-size ¼” output, variable and fixed DAC outputs, and unique single-or-dual-cable connection (plug in a second power USB to make it report as a 0mA device, making it easy to use with phones and tablets that have limited USB power)
  • Fulla 3 added a microphone input and dropped the fixed DAC output, becoming a gaming and communications device—and it lost the ¼” headphone output in favor of a 1/8” version—and it was only available in black
  • Fulla 4 drops the analog input and adds an optical input and UAC1/2 autoswitching, making it compatible with many gaming consoles, smart TVs, and monitors—and it brings back the ¼” headphone output, in a significantly revised chassis that now sports Hel 2’s color scheme
So yeah, Fulla 3 goes up a full number revision, because it has additional inputs. (That’s the rule, if the functionality is the same, it gets a +, if the functionality changes, it gets rev’d up one)

So that was the first decision when it came to updating Fulla 3: should it be a 4?

After agonizing over it a little bit, I put “Fulla 4” on the first prototype board. It felt fine. It didn’t feel bad. It didn’t feel inauspicious.

So Fulla 4 it would be.


The Question of Optical

But first, the new price, $109.

Yes, we know it’s stupid. But we kept adding more and more and more and more to the Fulla, so something had to give. So you get this weird $109 price. Not $99, and not $119. Price theory probably says we should go with $119. And early drafts of the product description had it at $119.

But $109 is really what it should be…so there it is.

Consider this an extension of the IEMagni Thunderdome. What happens when we break the two-digit barrier? Do sales tank, because it’s a powerful psychological point, or does it matter very little, since sales have to include shipping and tax anyway.

Aside: just a reminder there is no such thing as “free shipping.” There is “price-inclusive shipping.” Maybe one day we’ll play with that, though I don’t like it fundamentally…people close by pay more to subsidize people who are far away. And there are additional complexities—surcharges for Alaska/Hawaii and international locations. Also, refunds—they have to take into account the shipping cost that’s been baked into the price now. I get it that other companies do price-inclusive shipping, but it is something I’m not sure we want to take on. Bottom line, if we do that, prices go up.

Aside to the aside: and tax. Yeah. In the USA, we have to collect sales tax and remit to all states that charge sales tax, including all their wild sub-dominions which result in thousands of different local tax rates. Fun fun. Yes, I know, you hate it too. Yes, I know, someone isn’t charging. They won’t be so happy when they have to pay all that back tax they should have collected. Internationally we don’t charge tax—if you’re paying something, it’s your own VAT and/or customs.

So. Yeah. The price. We’ll see how it goes.


The Big News is Outside

In addition to adding an optical input, Fulla 4’s big news is really on the outside. It’s a whole new chassis—again.

This is a chassis that came about because the optical input simply wouldn’t fit. The Fulla 3 chassis, like Hel, had two purely cosmetic “tangs” on the back panel that finished off the look and made everything seem a bit neater.

But, with the tangs in place, there simply wasn’t any way that I’d be cramming an optical input in there. Not even if I dropped the line in.

“You could just leave it off,” Tyler said. “It doesn’t have to have all the features of Hel.”

“But it’d be really nice to have a small device that can do everything,” I told him. “With an optical you can use it with a TV.”

“And most people listening to TV are just using the speakers built into their panel, or maybe plugging headphones into their Roku remote,” Tyler pressed.

“Are they still doing the headphones-in-remote thing?” I asked.

Tyler shrugged.

“And it doesn’t matter. We aren’t for people who listen to built-in speakers,” I told him.

“Your wife sometimes listens to music on her iPhone.”

I cringed, knowing where this was going.

Tyler continued: “I mean, on her iPhone speakers, not even on earbuds.”

“Yeah, yeah,” I said, waving that away. “But Fulla 4 needs the optical.

Tyler shrugged. “Then you gotta figure out a new chassis, don’t you?”

Yes. Yes I did. The problem was that I didn’t really want to trash the overall look. I like the way Fulla and Hel look. I didn’t want to do something completely different. So the challenge was to keep it looking similar, while eliminating the tangs to get me the room I needed for optical input.

Now, we’ve been working with a great metal stamping company, and I knew that they could do some fairly amazing things. I seriously think they are helping us revive the whole metal stamping genre in manufacturing, which is something that seems to have been abandoned in the rush to mill-it-out-of-a-solid-block-of-aluminum-in-China fervor.

I mean, I get it, I like milling. But it’s so….wasteful. I mean, you’re making an aluminum billet, then putting tons of machining time into it, to create a pile of aluminum shavings perhaps bigger than the final part, taking energy and machine time, wearing out machine tools, and so on.

Stamping? Make a tool, throw in a sheet of aluminum or steel, blam, done. You can form in standoffs, clips, tangs, alignment guides, logos, debosses around volume knobs, tons of stuff. And sheet aluminum and steel are standard. There’s no custom billet. There’s no hours of machining. (And the largest sheet and roll steel manufacturer in the US is, I believe, is opening shortly in Corpus Christi.)

We’ve used some of these stamping tricks on our older stamped parts, but there were tons of parts where we were simply replicating our old CNC chassis. CNC is a simpler process where you start with the same sheet, but each hole, each line, each deboss is done by a computer-controlled tool. It takes longer to do, but it’s more economical for shorter runs. Stamping is hard tooled—you want to make a bunch of whatever you do by stamping.

Now it was time to see if we could use a few more tricks.

I drew up a Fulla 4 chassis that used the Hel 2/Magnius/Modius formed-in standoffs, and then changed both the top and bottom to eliminate the tangs and replace them with a rolled top and a single screw mount that replicated the same back curve of the old Fulla 3. Getting everything to line up in assembly meant taking some liberties with the sheetmetal CAD, so I wasn’t sure if we could actually make it work.

So, with some trepidation, I gave it to Matt, the guy who runs our stamping partner.

“I’m not sure if we can do this,” I told him. “The front and back have to meet up pretty precisely.”

“It doesn’t look too hard,” Matt ventured.

“Just let me know if you run into problems,” I told him. “I can always modify it.”

Matt looked at it a bit harder. “Maybe just the way the screw and the deboss work on the back.”

“Yeah, that’s a pain,” I said. “It needs to clear the USB ports, but it also has to clip together from the front.”

“Maybe not that big a pain,” Matt said. “It’s just the profile might have to change.”

“As long as it clears the USBs, I’m fine.”

In the end, I gave Matt a 3D print of the chassis, together with a Fulla 4 prototype board, so he could see what we were up against.

And yeah, there were iterations. The first prototypes didn’t hinge over the jacks in front very well, the second were a bit too long (my mistake, I didn’t account for removing the two back tangs.)

And at the very end, I realized: I’d really like this to look like Hel.

I called Matt.

“Have you painted the Fulla 4 bottoms yet?” I asked.

“No, they’re just going out.”

“Cool! Can you paint them Hel red?”

And that’s how Fulla 4 became a tiny Hel 2—complete with optical input and color scheme.

Now, as far as stamping goes, the adventure with Fulla 4 showed me that we were only using a small part of our overall chassis design capabilities—so don’t be surprised to see even more interesting, and even more adventurous, chassis coming in the future. Chassis that don’t need to be milled from a solid block of aluminum.


Oh Yeah, and Topology Changes

Fulla 4 also sees significant topological changes—it really is now a mini-Hel. It uses the same OPA1656 outputs, as well as an OPA1654 for summing and voltage gain. Fulla 2 and Fulla 3 used some (very cool, but kinda noisy) DSL line-drivers (not kidding) as output gain and buffer in one. Now, the functions are separate, as in Hel, Magni Heresy, and IEMagni.

This change isn’t all positive. Fulla 4 puts out a bit less power than Fulla 3, because the OPA1656 aren’t as stout as the LMH6643 in the previous Fulla. The OPA1656 are, however, quieter, and we think they sound better, so there’s that.

Aside: and Fulla (1, 2, 3, or 4) is not what you’re going to be using to drive hard-to-drive or high-impedance headphones to ear-bleeding levels, anyway. If you want that, there’s Hel 2. And the Magni family. So slightly less power for better quality was a tradeoff we were willing to make.

Add in an auto-switching circuit so the Fulla 4 defaults to a live optical output, and there you go—it’s a whole new game. New chassis, new topology, new capability, new price. There’s nothing we haven’t changed about Fulla 4.

So now it’s a shiny new device, ready for the future, right?

Well…ah…yes, but…


The 4-4e Transition

Here’s the thing. Fulla 4 is great. Nothing really wrong with it. Except you may have noticed that it’s based on the AK4490, and AKM burned down in November.

And I expect some of you might be excited, thinking this means that we know (a) when AKM is coming back on-line, (b) that we’ll be able to keep using the AK4490, and (c) supply of those devices will be fine in the new wacky world we live in.

Ah, well…no.

Here’s the thing: Fulla 4 is starting as an AKM device. But, sooner than later, maybe just a few months, it’ll be an ESS device.

Yes. ESS. Specifically, the ES9018K2M.

Now, some of you are probably running around screaming and pulling your hair out, expecting vastly different sound from ESS as AKM.

Remember, ESS DACs have vast, vast options in implementation, far more than AKM, so we have a lot more ability to play. I’m not sure how much we can talk about, but Mouser has some ESS datasheets online, so you can see just how much a software machine the ESS DAC is. If you’re expecting to use hardware control and “plug and go,” like AKM, your results will be, er, not optmal. If you are comfortable with software control and customization, the possibilities are nearly endless.

Aside: I did not expect this when we started working with ESS.

So, at some point in the future, Fulla 4 will become Fulla 4e. But we won’t make such a huge deal out of it. We’ll change the specs, change the serials, and let people know what they’re buying, but there won’t be a huge relaunch.

Same goes for Hel 2—don’t be surprised when it goes to Hel 2e as well.

With respect to other devices, other DACs, other plans, I’ll leave that to Mike and Dave. But for our affordable, gaming- and communications-oriented DAC/amps, ESS is in the future sooner than later.

And, of course, True Multibit continues on (as soon as we get it back in stock, have patience, we’re getting there. Yes, including Gungnir, to kill some conspiracy theories.)

But for the moment, we have Fulla 4. If you’re looking for a small, affordable, do-all desktop product for communications or gaming, and you want an AKM 4490, now’s the time. If you prefer ESS, wait a bit. We’ll get there.

Enjoy!
As much as I love the Hel 2, there's something about the simpler to use accessibility of the Fulla that draws my attention just a little more.

1. It doesn't need external power (though it's better with one)
2. While limiting, you don't have to deal with analog mic volume adjustment.

It effectively makes the Fulla easier to utilize in more setups and situations.

Congrats, Schiit.

If I had a laptop setup, the Fulla 4 would be my number immediate go to. In fact, I want one for the dining room PC setup. :ksc75smile:

Also super happy you guys went back to full 1/4" input for the headphone. With a billion 3.5mm to 1.4" snap on adapters available literally everywhere, no one has the excuse to prefer a less reliable 3.5mm input.
 
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May 19, 2021 at 10:46 AM Post #76,928 of 151,578
FILLING BACKORDERS. NEW ORDERS SHIP 2-3 WEEKS

Fulla already in rolling backorders. I ordered one for my non-work PC to go with my work PC with a HEL 2
 
May 19, 2021 at 10:59 AM Post #76,929 of 151,578
I have 50k complete albums on a music server my son built.
what software do you use on the music server?
BTW, 50k?! :scream: and I thought my music collection is big... barely 5% the size of your collection.
 
May 19, 2021 at 11:21 AM Post #76,931 of 151,578
I'm using it and the "Analyzing audio files" is taking forever. It's already restarted once because my internet connection went out and caused the program to crash. I find it hard to believe they didn't realize they should've made that a background process invisible to the user and with the ability to save its place if the process is interrupted.

The sound quality is great, it sounds warmer to me than 3.5.
Ah, we never learn do we. Albeit in a different silo, back inGulf war 1 the allied forces (US in particular) introduced Blue Force tracking that showed where "friends" were. Unfortunately it operated on a (something like, my memory may be fallible) 4kbit link. It also drew (only) the entire theater and every time there was an interruption in the link it started all over again.

It was very galling to sit and have to listen to folks coming back from the field and offering real world experience of how products worked in real life. Much squirming was evident.
 
May 19, 2021 at 11:25 AM Post #76,932 of 151,578
Do you also do astrophotography, or image capture into a computer? 50,000 images captured over 26 years, and stitched together with Photoshop? :grinning: I'm really impressed by armature astronomers that do that...! Awesome dedication...! :relaxed:
Not astro, but we do a lot of focus stacking and stitching of very large images, including the world's first trillion pixel macro image.
:).
 
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May 19, 2021 at 11:26 AM Post #76,933 of 151,578
Oh, here's a nice wrinkle: the "Analyzing audio files" adds a metadata tag to all files. If you backup your library to the cloud, your backup client will probably detect the change in the files and proceed to re-upload all the changed files. I use BackBlaze and I see this happening already. If you have cable internet with a data cap, this royally sucks.
I'll re-post my previous post :)))))))
 

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