Hey guys,
I know I promised you a chapter, but it was gonna be a bit of a snoozer. You know, Amazon sucks to work with, giant corporation selling you anything and listening in on your crib, blah blah woof woof.
So here’s a compilation of what’s going on, between me writing way too many owner’s manuals:
Amazon: The long and short of it is that we’re back on Amazon, because we have the stock to be there, and we’re rediscovering all the wonderful and amazing things about it, like losing the buy button to some idjit on eBay who was selling “New, Unopened” Magnis for less than we do on Amazon (despite the fact that eBay is stated NOT to be a valid sales channel, and despite the fact we’re in Amazon’s brand registry), or to another scammer who was selling “New, Unopened” Magnis for $90 (they turned out to be a power adapter, a real scammer at work here.) Yeah. Wonderful. But better than having your entire brand hijacked on Amazon, so it’s a net positive, but what a PITA. I'll be happy to do a chapter on the finer points of Amazon if anyone is interested--it might be good for other businesses eyeing the channel. Let me know.
Google Analytics/Adwords: we’re back on top of this and generating insanely good results. There is a wealth of data available to those who dig through these products. Not the easiest thing in the world to use, but it’s very interesting and effective. A few stats: 60% of our audience under 35, cost per sale under $2.50, $201 average sale, over 4 minutes time on site average, 5 pageviews average. Remember, we’re just an ecommerce site. We have no content like this thread. We’re going to be playing with this a lot more going forward, because these numbers are completely bonkers from the POV of our old agency days.
USPS: They woke up! Someone must have inserted a foot in their ass, because we’re now getting picked up. A hearty thank you to everyone who responded, especially to those who suggested we contact our congressperson. I believe that, in conjunction with links to the chapter, turned the tide. So there’s no immediate threat of us losing USPS.
Too Many Manuals: I recently bought a $2000 Wacom Cintiq Pro which has like 6 pictograms and a link to download the manual on their site. I wonder if we should be doing the same thing. Doing like 6 product manuals has broken my brain.
Sol: Finally really getting ready for end of August. I still need to do some kind of manual for this. Argh.
Weldenheim: when I heard the Raal ribbon headphones, I said, “Holy schiit, these things are friggin bonkers!” The problem is you gotta lug around a speaker amp to drive their resistor box, plus something to run the speaker amp. Which could mean hauling around a DAC, preamp, speaker amp, and a resistor box. Not super great for something meant for pros on the go. So I told Danny, “I bet I can make a direct drive amp for these.” He gave me a sad grin and nod that I think is usually reserved for very dull co-workers that you don’t want to piss off. The punchline was I had a prototype up and running on a lab supply that same afternoon. Now, the difference between a prototype running on a lab power supply and something you could actually just plug in and listen to is pretty broad, and there were lots of challenges getting to something that was even stable, but I spent a couple of hours yesterday listening to something that was getting there. “Weldenheim” was was made out of a Jotunheim, with the internal DAC card, so it’s a one-box solution. Or it can be used with another DAC, of course. Right now, I need to do one more hack job to attack the remaining limitations of the prototype (lots of mods, mainly to get more current output, the current one clips at 7.1A--yes, Amps). The path to production is still pretty long even if we get higher output, because I need to do this on an actual prototype board, and we need to make a few, and we need to make sure they don’t have any surprises for us. So I’m not going to speculate on when--or if--we might have something for sale. In the meantime, the Raal guys seems to like Vidar as a speaker amp, so if you're not needing to lug stuff around, there you go..
Anyway, that’s where we are. Hopefully I’ll have a new chapter soon. There are some, ahhhhhh…interesting things coming!
All the best,
Jason