Appears to be the same cable here, maybe?
https://www.amazon.com/dp/B07MZ2TZ1S/ref=emc_b_5_t
Either way - I have recently become enlightened to "Cables" matter. Started off with headphone cables, and though I did not want to hear a difference I did, even with $200-400 cables. I haven't gone over the edge (yet) with $700+ cables but who knows...
Point is I have been picking out some USB cables in the same manner starting off with <$125 first - to see if I can hear a difference (with my luck I probably will - RIP wallet...) So, I ordered a Pangea Premier and a Audioquest Forest cable - And the cable that you linked - not the other I found.
Well that Monosaudio branded cable arrived first. I'm going to wait a week or so before swapping it in because I also in the last week added a Matrix Audio X-SPDIF 2 into my primary signal chain. I am already hearing improvements from that addition so need to give my head and ears sometime to recalculate a baseline before introducing another variable. I will be sure to let you know how it goes.
Oh as far as I can figure, that collar (has three arrows) is just to indicate direction (though USB is bi-di?), just like on the worlds best cables, only they use a tag.
Cheers!