They actually don't make that much money.
What people keep forgetting is Sony don't use off the shelf parts for their devices, their R&D cost is FAR higher than any other DAP makers which just buys AKM chips designed to be sold in lots of millions to dozens if not hundreds of OEM makers, which just redo the PCB layout yearly and it's a "new DAP design". Sony makes their own chips for their own internal use, they don't release a new line of devices until they fabricate a completely new S-Master chip from scratch and eats all the cost themselves, it's a completely different ball game for Sony.
It's not that Sony is greedy, it's that they are unique and no one else has the same business model as they do, and that's what you are paying for.
It is that Sony is greedy, absolutely.
The WM1Z didn't took 20 years of development lol. AKM does have the bigger R&D Team and puts much more money into R&D than Sony and still sell their DAC sell for 40~50€. Knowles sells their Balanced Armature drivers for around 2€ each. You could build your own High-End Custom IEM with the best Knowles drivers for less than 30€ production cost (and Knowles includes their R&D cost in their product prices).
I think you have absolutely no clue about component prices in the audio industry. They are low, extremely low.
Of course they are selling much higher numbers because a lot of companies buy their products, but the difference is not that biig.
I know from a first hand information from a Sony employee that they could easily have sold the WM1Z for less than 1500€ and still make revenue with it.
They sell it for 3300€ because people pay 3300€ for it, simple as that.
The Sony a7R IV costs around 600€ in production and sells for 4000€. Do you really think the R&D of the Sony a7R IV (which is just a minor improvement over the a7R II and a7R III, so very low R&D) was that high, that they need to sell it 3400€ highger than the production cost? Common!
If Sonys R&D Team really is that expensive, they have the worst and most uneffective R&D department of any company. So basically i am paying for slow and incompetent people? lol no, Sony is just greedy, always was and always will be.
The Sony a99 took way more R&D and production cost (Made in Japan) than the much simpler, easier to build Made in Taiwan a7 and still they sold for the same price. Sony was selling the camera that took more R&D and more money to produce for the exact same price than the Camera that used the exact same technology (so almost no R&D) and was produced for less than 1/4 of the cost. Explain that!
SIGMA buys the Sensor from the Made in Thailand 4000€ a7r IV from Sony and sell their Made in Japan SIGMA fp L using that Sensor for 2400€ and make revenue with that. And Sony makes revenue with selling the Sensor to SIGMA.
The Made in Japan 39 Megapixel SIGMA sd Quattro which uses SIGMAs Foveon Sensor (They develop their own Image Sensor, the most complex one in the world and only use it themself in small quantities. So the most expensive Image Sensor in the World) sells for 800€ while the Made in China Sony a6600 which uses the 24 Megapixel Sensor Sony uses since roughly 10 years (with minor improvements) sells for 1600€
Don't tell me that the R&D and the unique business Modell of Sony (largest Sensor Maker in the World, pretty much Every Smartphone and most Cameras use Sony Sensors) is the reason why the a6600 costs 1600€ and the SIGMA sd Quattro costs 800€ even though they do not sell any part to any other company.
Same with SIGMA lenses. All Made in Japan, highest R&D in the camera business and still SIGMA lenses sell for 1/2 price of Sonys Made in Taiwan and China lenses while providing the same or better image quality.
Sony is fu**ing greedy, they have been 10 years ago and they haven't changed. But they are right. People are throwing their Money at them as hard as they can, why should they be stupid and not take it?
They re-branded(!!!) an (back then) 15 year old 35mm F1.4 Minolta lense that sold for around 500€ as an Sony G Lense and sold it for 1800€
1300€ price increase for a re-branding? That must have been one hell of a expensive rebranding process.
It is nice that you defend Sony, but as someone who was a Sony photographer for years and was tired of constantly getting cheated by the company i have been loyal to left marks.
When SIGMA released the SIGMA SD1 for 7500€ they later optimized and streamlined the production and re-released the SD1 with identical specs for 2100€. And everyone who bought the SD1 for the original price got the difference back in form of a voucher they could use to buy lenses at SIGMA. That is how you deal with high R&D, not selling the product for 5 years straight and make more than 100 Million € of revenue with it.