I'm sorry, but the point is if it sounds as good as current 600-700 dollar headphones overall then they'll price it somewhere up there. No business is ever going to add up all the material and design costs and then sell it at the bare minimum based on that. Afterall not only do they need to make a profit on each themselves, we also must realize the retailers and resellers must make a cut off the price as well. Say it took X amount of $$$ for material and driver, need to pay worker labour as well, machinery costs at the factory, then shipping costs to the sellers, seller needs to make a profit, marketing the headphone needs to be done, then they need to have money on the side for warranty claims and repairs otherwise they will be losing money on parts and drivers. The company needs to make a profit over all of this to keep employing its staff and to fund future R&D work. So why would anyone expect it to get a final price for a product like this at the very bare minimum over what you thinks it costs to build in material?