"Pro" headphones is marketing term for something better. If AKG would say "We created amazing detailed and balanced headphones", nobody would believe. But if they say "We created amazing detailed and balanced headphones, which can be used in professional studios for mastering.", half of the people still would not believe (and would like to hear them). But the other half is starting hype how amazing new headphones are good.
The same thing is with the (sport) cars. "We created new, fast car". yeaah, sure.... vs "We created new, fast sport car", ohhhh, I want one. Even if road "sport" car has nothing common with true, professional sport car.