Yup so true. Wherever there are swarms and hordes of teenage girls with billions of dollars in purchasing power, someone inevitably will learn how to take advantage of this purchasing power at minimal cost to themselves. Music is marketing and it's that simple. I don't even watch American Idol, and I can tell you that I know it's main sponsors are Cingular and Coke. Because they make sure that everyone knows American Idol is brought to you by those entities. It's not about music.
But that's ok. It really is. It's out there, it's done, let the masses buy what they want. If they fall for it, they didn't know better anyway.
It's not apathy. I just don't care about the droves of hum drum hit songs. I choose instead to find a fanstatic wealth of music outside the normal channels that are marketed towards my demographic. And I find it a plenty. I couldn't care less if joe sixpack and mary jane don't do the same. If they wanted it, they'd find it.
There are a wealth of artists you can support. I'm lucky that I live in the live music capitol of the world, so I can suppport local artists. But I suggest everyone seek out their local artists that they enjoy and do the same. Find artists online that self publish and buy their CDs. One of my favorite bands, Caroline's Spine is free of their label and does this. Their CDs cost a bit more than they would in the store, but I know ever cent goes to them and not some greedy label. So I'm glad to pay it. Ani Difranco worked her ass of and has her own record label independent of the RIAA... I buy her material as well.
The point is, there is music after Coke. Let them make their money. I'll find the real artists on my own.
It's a blooming shame that the real artists who care about the art, are extremely talented, and produce their own original works aren't the music gods they once used to be. It's a shame that all you need to be a superstar is to be a hot teenage girl who can dance and lip synch. But it sells. And as long as it sells, it won't stop. And if it sells that much, it's reasonable to believe that somewhere, somehow it makes a lot of people happy. Maybe it's the thought of being "in the know" or the subconscious desire to worship celebrities that makes the slew of consumers happy. I don't know. Maybe the music makes them happy (yeah right). Whatever the case, they aren't brainwashed, and they make their purchasing decisions on what makes them happy. Well, maybe they are a little brainwashed, but they still have free will. The point is, if it makes em happy, who cares.
That's not to say that not all mainstream artists are crap either. I'm not some "underground only" music guy. Some mainstream is mainstream because it's
good. And good music will make money for the record execs, so they'll publish that too. But they don't care which it is; good or popular. There is no difference, there is only "does it sell".
Just buy the music that you enjoy. Whatever it is.
There is a wealth of good music and real artists out there. Find the ones you enjoy, listen to their music, enjoy the happiness that it brings, and throw them a few bucks of your money. It's worth it. And don't forget the master artists of yesterday. As a younger person (early 20s), I think my fondest memories of music was when I discovered Pink Floyd, Zepplin, Lynnard Skynard and the other masters of prior decades.
But just remember, just because it's out there, doesn't mean you have to listen to it