Or some people like intermodulation distortion and 2nd order harmonics and some don’t.Nothng new under the sun. People are not all blessed with superior hearing. We are a minority. I have only a few in my circle. Most of those that can't hear are happy with spectacular home theater setups or crappy one-box solutions. But some will still want to follow the audiophile crowd, and will have to rely on "science" because their ears are untrustworthy. So as a consequence, marketing was put in place to extract a max of money out of these audiophile wannabes.
With good propaganda, you can convince people of anything. Except free thinkers, people who can hear and who do not like to be told what they hear or do not hear.
With marketing you can convince people of “Chinese secrets”. With science you can uncover those secrets.
This is your argument:
“I love this instrument! It sounds great!”
Me- “Awesome it’s called a guitar. I don’t like them.
You-“ It’s not a guitar!!! How dare you call it that!!! You obviously can’t hear what I’m hearing!!!