I believe those headphones have an impedance less than 50 ohms, which means you're not accessing the higher power output of the amp. If you check in the settings for Hi-Fi DAC you'll probably see that it says "Normal Audio Device". If those headphones have a removable cable, you'll need to remove the cable from the headphones, then plug only the cable into the V10. This will put it in Aux mode, and in the settings you'll see "external audio device is connected." This delivers the same power as high impedance mode, and you should hear more of a difference. Now you connect the cable to headphones and enjoy. If they don't have a removable cable, you'll need a headphone jack extender to get those same results.
Some people have also had success with another method to trigger high impedance mode involving making a phone call, check the big V10 thread for more info on that